PhotoReflect.com, a photography storefront hosting and e-commerce site, has expanded into the UK. PhotoReflect.com is the largest professional photographer Internet storefront in North America, with over 28,000 professional photographer customers. UK photographers can now create internet business storefronts that will sell photos to their clients 24/7. “PhotoReflect.com is a necessary and powerful tool for all professional photographers who want to take their business to the next level in the Internet age,” said Graham McFarland, Founder and CEO of ExpressDigital.

PhotoReflect.com Crosses Pond with Launch Into United Kingdom

ENGLEWOOD, CO and AUSTIN, TX–February 20, 2008 – ExpressDigital continues rolling out its global initiatives with the expansion of PhotoReflect.com, the popular photography storefront hosting and e-commerce site, to the United Kingdom. PhotoReflect.com is the largest professional photographer Internet storefront in North America, with over 28,000 professional photographer customers. With the release of PhotoReflect.com in the UK, photographers may create business storefronts on the Internet that will sell photos to their clients 24/7 in the local currency, pound sterling.
 
“Since the release of PhotoReflect.com in 1999, ExpressDigital has consistently maintained its edge by delivering new features and functionality to the constantly changing photography industry,” explained Kevin McFarland, Chief Technology Officer of ExpressDigital. “As ExpressDigital becomes a global company, we are excited to create advanced, innovative, and necessary solutions for our worldwide customer.

PhotoReflect.com is an industry leading product from ExpressDigital, complimented by Darkroom software and the Labtricity photo lab network.

With the upcoming release of PhotoReflect.com, professional photographers in the UK will be able to access the most powerful photography storefront currently available in the North American market. This online storefront, or “E-Store,” allows the photographer to customize their site with a template and company information from the comfort of their own home. With the power of the Internet, professional photographers can sell their products 24 hours a day, seven days a week, 365 days a year via their individual easy-to-use online storefront.

PhotoReflect.com users in the UK will be able to access all of the revolutionary features that made the site so popular and beneficial for business owners in North America. Photographers can use the award-winning Darkroom software to create a complete workflow from setup to shoot and then, finally, to print. ExpressDigital Darkroom allows all photographers, from every level in the business, to easily capture, manage, enhance, proof, sell and print their work.

“PhotoReflect.com is a necessary and powerful tool for all professional photographers who want to take their business to the next level in the Internet age,” said Graham McFarland, Founder and CEO of ExpressDigital. “Considering the scale and enthusiasm of the North American community, it is a natural step that we share this tool with others who are as passionate about photography as we are. We are excited to create new relationships with photography clients in the UK and are anxious to help them make more money through online sales.”

Pricing and Availability
PhotoReflect.com storefronts are immediately available for photographers in North America. Photoreflect.com is expected to be available for UK commerce starting 3rd March 2008. 

Storefronts have no storage fees, no upload fees, and no monthly fees. All photographers can start a PhotoReflect.com website for free! Commission on each sale depends on volume and works on a sliding scale beginning at 15% plus payment processing fees. All financial transactions are handled on the site and ExpressDigital will post checks to all photographers for storefront earnings every two weeks. Create your own storefront at: www.photoreflect.com.

PhotoReflect.com storefronts are managed through any ExpressDigital Darkroom software, including the free Darkroom Web Edition. Darkroom is offered for sale in the UK at Photomart as well as other authorized dealers and labs in the United States, Canada, Germany, Norway, Australia, and South Africa.  Software is also available for sale at www.expressdigital.com. For a list of authorized dealers and to link to our online store, visit www.expressdigital.com/purchase.

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