Simple Star Press Release

Simple Star Announces New PhotoShow 4 Home DVD Add On; Users Can Create and Burn DVDs at Home for Enjoying Memories on TV

SAN FRANCISCO—(BUSINESS WIRE)—Jan. 4, 2006—Additional Upgrade to PhotoShow 4 Gives Digital Photography Lovers Even More Options for Organizing, Managing and Sharing Photos and Video Clips

Consumers received DVD players in huge numbers this holiday season (2.6 million as of December 2)(a), and with Simple Star’s new PhotoShow 4 Home DVD Add On, they will be able to easily create and burn DVDs at home, allowing friends and family to view memories of holiday cheer right in their living rooms.

“The PhotoShow 4 Home DVD Add On helps consumers get the most enjoyment from three of the hottest-selling consumer electronics products this holiday season - digital cameras, flat panel TVs and DVD players,” noted Chad Richard, Simple Star CEO.

The PhotoShow 4 Home DVD Add On is the most recent innovation from Simple Star and makes sharing PhotoShows easier than ever. To start, exporting to the most popular video formats, including MPEG, MPEG2, AVI and WMV formats is a snap. Better still, PhotoShow users with Home DVD Add On can now archive their photos, video clips and PhotoShows for safekeeping by burning them to DVD.

New Features Give Users an Enhanced PhotoShow Experience
In addition to the Home DVD Add On, Simple Star has added several new features to PhotoShow that will make every consumer feel like a pro. Photo lovers now have more options for viewing, editing and sharing their photos and PhotoShows. Key innovations include:

—Full Screen Viewing - View PhotoShows on the entire screen

—New “Desktop” Mode - Stay in touch with your favorite photos as your desktop wallpaper automatically rotates daily

—Auto Rotate Photos on Import - No more craning your head to see photos imported horizontally with PhotoShow’s new Auto Rotate feature

—More Ways to Save - In addition to burning DVDs at home, create compressed Zip archives of photos and PhotoShows

—Screen Savers Made Easier - Create Screen Savers from shared PhotoShows

—Print Proof Sheets - Print image proofsheets that include thumbnails and file names

Earlier this year, Simple Star introduced PhotoShow 4 that enables users to create entertaining, movie-like PhotoShows featuring titles, transitions, music, animated clip art and many other ways to customize their memories. With PhotoShow 4, enthusiasts can also manage, edit and share short video clips that are fun to shoot but until now hard to work with.

The new PhotoShow 4 Home DVD Add On and upgrade are available now, free of charge to current PhotoShow Deluxe users and are included with new versions of PhotoShow Deluxe. It will be available for sale as a separate bundle in the future. For new users, PhotoShow Express is available as a free download from www.simplestar.com and contains everything people need to import photos and video clips and then create and share PhotoShows. PhotoShow Deluxe is also available at www.simplestar.com for $49.99 and includes many enhanced features, such as more than 300 songs, additional editing tools and more one-click authoring styles, transitions and effects.

PhotoShow is available in 12 languages, including Chinese, Simplified Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Swedish.

About Simple Star, Inc.
Founded in 2001, Simple Star provides easy-to-use products and services that help consumers share their memories in entertaining ways through PhotoShow, the most complete photo platform available. Simple Star distributes its award-winning PhotoShow solution primarily through partners such as MSOs, digital media software providers, online photo services, retailers with photo finishing services and hardware manufacturers. Simple Star partners include industry leaders such as Comcast, Cablevision, Nero, Snapfish, Ritz Camera Centers, Walgreens, Pentax and Vivitar.