Simple Star Press Release

Simple Star Announces Availability of PhotoShow 4 Software and All New PhotoShow Circle Online Sharing Service

Easiest-To-Use Consumer Imaging Software Now Supports Video and Provides Users With a Free, Personal Website to Showcase Memories

SAN FRANCISCO, July 12, 2005—With PhotoShow 4 desktop software, it’s easier than ever for consumers to bring digital photos and video clips to life, create and share captivating musical PhotoShows with friends and family, manage collections, and easily perfect all of their photos. What’s more, PhotoShow users always know exactly where their photos are and can quickly search their growing collections, thanks to an intuitive system that enables anyone to easily tag photos and videos on import and then find them in intuitive ways.

“PhotoShow 4 and PhotoShow Circle have everything you need,” noted Chad Richard, Simple Star CEO. “You get your own website and a new way to share video clips that have until now been trapped on your computer. PhotoShow is more fun and easier then ever.”

Easily Create Musical Shows – Exciting New Format!
With PhotoShow 4, anyone is able to easily create fun, movie-like shows with their photos and video. Users can then customize their PhotoShows with music, transitions, animated clip art, effects and captions to tell their stories in unique and entertaining ways.

Share Photos, Videos and PhotoShows with Friends and Family
What fun is capturing memories if people don’t share them? With PhotoShow, it’s easy to share photos, videos and PhotoShows online! Users can send photos as part of emails or send PhotoShows as links to avoid large attachments that can clutter the inboxes of family and friends.

Showcase Memories on a Personalized PhotoShow Circle Website
PhotoShow Circle, the all-new online companion to PhotoShow Deluxe software, enables users to showcase their memories on their very own website. They can arrange PhotoShows in galleries, customize the site with themes and layouts, and even control who has permission to view collections of photos and PhotoShows. Unlike other sites, visitors do not need to become members to view or download photos.

To see an example of a PhotoShow Circle site, click here: www.photoshow.net/fanatic

“PhotoShow Circle provides you with your own personal website where all your shared PhotoShows live,” added Mr. Richard. “After very little effort, you almost magically have a very cool site with all your favorite memories.”

Edit and Touch-up Photos and Videos with Ease
PhotoShow 4 offers a wide range editing tools usually found only in professional-grade imaging software. With minimal effort, anyone can eliminate red eye, crop, rotate, adjust levels, add effects, clone and more with easy-to-use tools.

PhotoShow 4 comes in two varieties: PhotoShow Express is a free download from Simple Star’s Website (www.simplestar.com) and contains all the features users need to import photos and video clips, create, edit and share PhotoShows. PhotoShow Deluxe is also available at www.simplestar.com for $49.99 and includes many enhanced features, such as more music, more editing tools, as well as more one-click authoring styles, transitions and effects.

PhotoShow is available in 12 languages including: Chinese, Simplified Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Swedish.

About Simple Star, Inc.
Simple Star is a consumer imaging software and services company focused on developing fun and easy ways for consumers to create and share their digital photos and video clips. Simple Star licenses its products to hardware manufacturers, online imaging services, cable providers and photo finishing retailers. Additionally, Simple Star sells software directly to consumers at www.simplestar.com

Simple Star products have been licensed to companies including: Cablevision, Comcast, Eastman Kodak Company, Memorex, Nero, Pentax, Shockwave, Snapfish, Vivitar and many others.