Photoxels Interview Olympus America
Photoxels have published an interesting interview with Sally Smith-Clemens, who is Olympus America’s spokesperson.
“The digital camera market is crowded with many players and models, and consumers have a hard time comparing and distinguishing between the many models. What do you want the consumer to think of when they think “OLYMPUS”?
SSC: Superior optical quality from an optical company who has been around since the early 1900’s. Products that are designed to do more by addressing the needs/applications of the end user such as: all weather digital cameras that can withstand moisture; built in dust reduction systems in dSLR’s to help reduce the problems of dust on the image sensor when changing lenses; ease of use by way of direct connection of cameras to printers; and easy selection modes on the individual cameras that will allow end users to effortlessly take photos in a variety of situations like candle light or fireworks.”