Picaboo today announced the availability of Picaboo 2.0, a new version of its popular software. Picaboo 2.0 includes the most customizable photo greeting cards available today, customizable photo book covers, and StoryFlow, a revolutionary tool for quickly making meaningful photo books. Picaboo also announced a special promotion of $25 off on greeting card orders of 100 or more, and $10 off any large photo book purchase, available until November 15, 2007.

Picaboo Press Release

PICABOO RELEASES NEW VERSION OF POPULAR FREE SOFTWARE

Major Photo Book Enhancements, Greeting Cards & Special Promotion Arrive Just in Time for the Holidays

MENLO PARK, CALIF., November 6, 2007, Picaboo (http://www.picaboo.com), makers of the innovative free software that helps people turn photos into stunning photo books and greeting cards, today announced the availability of Picaboo 2.0, a new version of its popular software.

Available now, in time to ease the pain of holiday gift-giving and card-sending, Picaboo’s new offerings include the most customizable photo greeting cards available today, customizable photo book covers, and StoryFlow (tm), a revolutionary tool for quickly making meaningful photo books. Picaboo 2.0 can be downloaded, free of charge, from the company’s web site.

Picaboo also announced a special promotion of $25 off on greeting card orders of 100 or more, and $10 off any large photo book purchase, available until November 15, 2007.

Picaboo 2.0 Highlights

StoryFlow
Enabling easier and faster photo book creation, this ground-breaking feature allows users to group photos onto pages before the book is created. Once photos are organized using StoryFlow, Picaboo auto-creates the photo book based on the chosen theme, such as Happy Holidays, in seconds.

Greeting Cards
Professionally designed and completely customizable, Picaboo’s new greeting cards enable customers to mix and match from thousands of backgrounds and layouts, and drag-and-drop photos onto any surface to create truly unique, stunning cards. There is no minimum quantity, which means anyone can create and purchase a single customized card for $2.28, including the envelope and shipping. Those wishing to get a jump on holiday cards and save money while doing so can take advantage of the special promotion mentioned above and order, for example, 100 double-sided 4x8” flat cards with envelopes for only $.74 each.

Custom Covers
Now with Picaboo, hard cover photo books can be customized in a variety of ways, including the front, back and spine. Holiday gift-givers can make the perfect composition with thousands of Picaboo backgrounds and hundreds of layouts, or instantly create a stunning full-page bleed by simply dragging-and-dropping any photo. Also, padded covers have been added to the range of cover choices and are offered in Italian leather and linen.

One-of-a-kind Holiday Gifts Starting at $10, Made Easy
Picaboo’s free downloadable software uses digital photos from the user’s hard drive in seconds rather than requiring a time-consuming upfront uploading process. Picaboo’s Idea Center, http://www.picaboo.com/ideacenter, guides customersthrough quick commentary that helps pique creativity and set direction. Topics include: “birthdays”, “weddings” and “travel” and of course, “holidays”. Pricing starts at just $9.99 for an 8x6” 20-page soft cover photo book, and spans to $39.99 for an 8.5x11” 20-page hard cover leather photo book. Shipping is additional. Once made, Picaboo photo books can also be easily shared online with family and friends free of charge.

About Picaboo
Picaboo is spearheading the digital photofinishing revolution with its innovative free software for creating, buying, and sharing photo books and greeting cards. Headquartered in Menlo Park, California, the company is privately-held and can be found on the web at http://www.picaboo.com.

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