Picasa, Inc. Press Release 10/05/04

Blogger Users Can Add Pictures to Their Blogs With Picasa’s Hello Software

Pasadena, Calif. - May 10, 2004 - Picasa, Inc., the leading developer of software which enables photographers to effortlessly organize, manage and share digital photos, announced today a product integration with Blogger, the free, fast and easy-to-use service for publishing and sharing information online. Through Picasa’s Hello photosharing application, Blogger users can now post photos and captions directly to their personal weblogs, or blogs.

Hello enables users to instantly share images securely over a peer-to-peer network and chat about them. The new Hello “BloggerBot” enables Hello users to post photos and captions to their Blogger blogs. The BloggerBot resizes the photo, uploads and publishes it to the web in seconds.

?Blogs are a popular platform for sharing information on the web, and we are thrilled to be working with Blogger to use the power and efficiency of Hello for publishing photos to blogs,? said Picasa CEO Lars Perkins. ?Picasa is committed to simplifying the sharing process for digital photos, and by adding the ability to publish to Blogger blogs via Hello, we offer users another option to share photos with friends and family.?

?We?re pleased to be able to offer the ability to post photos and captions through Hello,? said Evan Williams, Blogger program manager, Google Inc. ?This is a great opportunity that further enhances and improves the web publishing experience for Blogger users.? Hello currently has more than 250,000 users and can be used with or without Picasa, the company?s flagship digital photo organizing software. Hello is offered as a free download available at www.hello.com.

Picasa is award-winning software that has been used by hundreds of thousands of people to organize their digital photo collection. Picasa users do not have to manually organize their digital photos. Upon installation, all images on the hard drive are automatically organized into albums, and new images are automatically added as they are saved to a user?s hard drive. Picasa enables users to browse quickly through the entire collection of photos on their PC by displaying thumbnails of each image. The thumbnail system removes the need to search for digital pictures using original file names, which makes it difficult for many digital camera owners to find the photo they need. Advanced features include: cropping, rotation, red-eye removal, keyword search, slideshows, movie support and photo timeline display. Consumers can purchase Picasa for $29.00 or download a free 15-day trial at: www.picasa.net.

Owned by Google, Blogger is a free web-based service that helps consumers publish on the web instantly without writing code or installing software. Blogger’s powerful publishing tools enable users to create, collect, and share opinions and experiences with a web-wide audience, whenever they’d like. For more information, visit www.blogger.com.

About Picasa, Inc.
Founded in 2001, Picasa, Inc. (www.picasa.net) develops software that makes it effortless for digital photographers to organize and share their digital photos. Picasa, the company?s flagship product introduced in October 2002, can be used by photographers of all skill levels to easily categorize their digital photos. Picasa is a privately-held company headquartered in Pasadena, California, and a network company of Idealab, a creator and operator of technology businesses.