Picasa, Inc. Press Release 08/01/04

Digital Photos Can Now Be Displayed on the Living Room Television, Offering a Comfortable Way to View Slideshows that Friends and Family will Enjoy

Las Vegas, NV (Consumer Electronics Show) ?- January 8,  2004- Picasa, Inc.(tm),  the leading developer of software which enables photographers to effortlessly organize, manage and share digital photos, announced today it has added new functionality to its service to allow compatibility with the TiVo Series2TM DVR and TiVo’s Home Media OptionTM. Now enjoying your Picasa digital photo collection on the family room television is easy .

Digital pictures can be transformed into a home entertainment venue for Picasa users who also subscribe to the TiVo Home Media Option. Once a member downloads the TiVo Desktop software application at www.tivo.com,  select your favorite photos in Picasa and click the ‘Export to TiVo Series2 DVR’  button to enjoy high resolution digital details on your big-screen TV. 

“Picasa is committed to delivering its customers a variety of platforms that allow them to share and show their favorite photographs,” said Lars Perkins, CEO of Picasa. “The simplicity and control that are the hallmarks of TiVo now extend to the home network, making it fun and easy to enjoy digital photos stored on Picasa on the television in the family room rather than crowding around a PC monitor.”

Picasa has been used by hundreds of thousands of people to organize their digital photo collection. Picasa users do not have to manually organize their digital photos;  upon installation all images on the hard drive are automatically organized into albums, and new images are automatically added as they are saved to a user’s hard drive. Picasa allows its users to browse quickly through the entire collection of photos on their PC by displaying thumbnails of each image. The thumbnail system removes the need to search for digital pictures using original file names, which makes it difficult for most digital camera owners to find the photo they need. Advanced features include: cropping, rotation, red-eye removal,  keyword search, slideshow (with music), movie support and photo timeline display. Consumers can purchase Picasa for $29.00 or download a free 15-day trial at: www.picasa.net. 

About Picasa, Inc.
Founded in 2001,  Picasa, Inc. (www.picasa.net) develops software that makes it effortless for digital photographers to organize and share their digital photos. Picasa, the company’s flagship product introduced in October 2002, can be used by photographers of all skill levels to easily categorize their digital photos. Picasa is a privately-held company headquartered in Pasadena,  Californiaand a network company of Idealab, a creator an operator of technology businesses.

TiVo is a registered trademark of TiVo Inc.  TiVo Series2 and Home Media Option are trademarks of TiVo Inc.  All rights reserved.