Picasa Press Release 23/12/03

WHO: The procrastinators who need the perfect gift for the digital camera enthusiast.

WHAT: Picasa, a photo organizer that can be used by photographers of all skill levels to easily categorize their digital photo libraries, fills a common problem faced by anyone who saves digital photos to the PC. Picasa is the most efficient and easy-to-use way to organize new and old Holiday photographs, memories and events from your life. Picasa users do not have to manually organize their digital photos; all images on the hard drive are added upon installation and new images are automatically added as they are saved.

WHY: Upon installation, all images on the hard drive are automatically organized into albums, and new images are automatically added as they are saved to a user’s hard drive. Picasa allows its users to browse quickly through the entire collection of photos on their PC by displaying thumbnails of each image. The thumbnail system removes the need to search for digital pictures using original file names, which makes it difficult for most digital camera owners to find the photo they need. Advanced features include: cropping, rotation, red-eye removal, keyword search, slideshow (with music), movie support and photo timeline display.

WHERE: Consumers can purchase Picasa for $29.00 or download a free 15-day trial at: www.picasa.net.