Pixmantec and Imagenomic Press Release

Pixmantec and Imagenomic Team Up To Promote RawShooter™ And Noiseware™ To Digital Photographers Worldwide

Copenhagen, Denmark and Alexandria, Virginia, USA, May 20, 2005 – Danish and U.S. digital imaging software specialists Pixmantec ApS and Imagenomic, LLC announce that they will be jointly marketing their respective software products, RawShooter essentials 2005 and Noiseware.

Working in synchrony, these two highly sophisticated and complementary ‘tool sets’ extend RAW conversion and noise removal to an elevated level of workflow performance and convenience. The companies will initially cross-promote RawShooter essentials 2005 and Noiseware as a precursor to joint marketing and distribution. Pixmantec and Imagenomic also intend to explore the potential to forge closer cooperation through joint product and technology development.

RawShooter essentials 2005 and Noiseware are both market leaders of their respective product categories in terms of speed, quality and ease-of-use. The two product lines cover a range of key image processing functionality in the capture stage that together create a new, powerful and indispensable toolkit for digital photographers.

RawShooter essentials 2005 is the first of its genre to offer a complete workflow management solution for the digital RAW format. With a fully integrated slideshow and image prioritization coupled with the most sophisticated correction tools available on the market today, RawShooter essentials 2005 will satisfy all levels of digital photographer. The product is available as a FREE download fromwww.pixmantec.com.

RawShooter essentials 2005 is the only product to provide a solution for the two most common problems faced by DSLR users today, namely editing large numbers of pictures and converting these into the best quality output with the minimum of time and knowledge.

RawShooter essentials 2005 has a range of sophisticated slider driven correction tools which use proprietary technology “behind the scenes” to give the best possible results with minimal effort. As well as the basic corrections to white balance, exposure compensation and saturation, the product offers ground breaking sharpening and new scene adaptive image correction technology.

RawShooter essentials 2005 supports in excess of 50 proprietary RAW camera formats including the Adobe DNG format. It is supplied with a thorough, workflow-orientated User Guide including worked examples of all its major features.

Noiseware features best-of-class noise filtering and correction for digital images, and comes in a range of basic and advanced stand-alone and plug-in editions for Windows and Mac platforms, as well as a highly popular, free Community Edition. Imagenomic also has a versatile Software Development Kit (SDK) for integration into third-party applications. The Noiseware product line is available for download, evaluation and purchase from www.imagenomic.com.

“Awesome and simple” is a description expressed by Noiseware’s many enthusiastic users.

Imagenomic has mastered the delivery of a powerful and flexible noise correction tool with an award-winning User Interface that makes control of the underlying noise removal engine intuitive and very easy to use. Advanced features include an innovative, self-learning noise profiler that automates and optimizes the filtering process, enhanced image sharpening controls, support for 16-bit image files, batch processing, and unique Multiple Preview and Bracketing features that provide for increased versatility and productivity. Noiseware also has the fastest noise filtering speed on the market, saving photographers valuable time whether processing individual or large volumes of images, thus making it an ideal tool in their digital workflow.

Imagenomic co-founder and CEO David McDonell provided this perspective on today’s announcement: “Imagenomic is in the proverbial convergence zone with Noiseware. The key to our success as a digital imaging company is to continue creating great software tools while building compelling industry partnerships. Pixmantec is an ideal partner for us, and RawShooter essentials 2005 is an excellent technology and workflow fit for Noiseware. The Noiseware team is looking forward to establishing a world-class collaboration with the Pixmantec team that will truly elevate the capabilities and creativity of the digital imaging community.”

Pixmantec CEO Kenneth T. Laerke adds, “We see Imagenomic and their Noiseware software as a great technology partner to further our aim to provide the most complete photographers’ toolkit applications to the digital photography community worldwide”.