PNY have collaborated with PCWorld in the UK to release the PNY Attache USB 2.0 flash drive featuring a rotating cap. Jonathan Filleau, Category Manager for PNY says “After listening to our customers we have moderated the PNY Attache to feature a more sophisticated design and higher capacity. Consumers informed us that flash drive caps were frequently lost, so our new design incorporates a cap into the body of the Attache.” Available in 1, 2 , 4 and 8Gb capacities, the new PNY Attache drives cost from £11.99 to £69.99.

PNY Technologies Press Release

PNY Launches its New Attaché with PC World

A Unique Design for DSGi to Celebrate the Launch of the Latest PNY Flash Drive

15th June 2007 – Europe’s leading flash drive manufacturer, PNY Technologies, has launched a uniquely designed Attache in partnership with PC World. To celebrate the arrival of the USB 2.0 flash drive featuring a rotating cap, PNY has launched the product with PC World and has developed an exclusive motif for the new flash drives ranged with the high street giant.

Already one of Europe’s most popular flash drives, PNY has responded to consumer demand by evolving the design and increasing the capacity of the Attache. Jonathan Filleau, Category Manager for PNY says “After listening to our customers we have moderated the Attache to feature a more sophisticated design and higher capacity. Consumers informed us that flash drive caps were frequently lost, so our new design incorporates a cap into the body of the Attache. Additionally, the 8GB capacity can hold an incredible 4320 photos, 132 hours of music and 48 hours of video content, making it the ideal multimedia storage device”.

Through their strategic partnership with PC World, PNY is launching the new and improved Attaché to high street consumers.  Stefanie Summerfield, UK & Nordic Sales and Marketing Director for PNY says “Choosing to launch our new Attache with PC World reflects the importance of the high street consumer to PNY”. She adds, “Customer feedback played a key role in the design of our new range of USB drives and we hope they will be pleased with the changes when they see the new range at PC World.”

The Attache’s striking new design is matched by a refreshed exterior. To heighten high street visibility, PNY has developed new packaging that features the product at its centre and for the exclusive PC World range, PNY indicates the Attache’s capacity with a corresponding colour. Furthermore, PNY is offering complimentary point of sale and special offer collateral to create stand out in the retail market.

Main specifications
·      Capacities: 1GB, 2GB, 4GB & 8GB
·      Compatible with Windows Vista™
·      Dimensions: 69mmx19mmx10mm
·      Weight: 14 grams
·      Warranty: 2 years

Suggested recommended retail price
Attaché™ 1GB
£11.99 inc. VAT

Attaché™ 2GB
£17.99 inc. VAT

Attaché™ 4GB
£34.99 inc. VAT

Attaché™ 8GB
£69.99 inc. VAT

About PNY Technologies
Established in 1985 in New Jersey (USA) and 1994 in Europe, PNY Technologies delivers a full range of high quality products for everything in and around the computer. The company is a leading supplier and marketer of high-end memory upgrade modules, flash memory, Attaché™ USB Flash drives and flash peripherals. The company also offers a full line of NVIDIA Quadro® by PNY professional and consumer graphics boards. In tailoring its product lines, the company has built substantial brand awareness and established strong relations with retail and distribution channels. Its product lines account for a majority share of retail sales in U.S and Europe. Thanks to its partnerships with major OEMs (Cisco, IBM, Sony, Toshiba…), PNY Technologies bring constant improvements in all the latest technologies, guaranteeing quality and service.

Headquartered in Parsippany, N.J for the USA and in France for Europe, PNY maintains manufacturing facilities and/or sales offices in North America (Santa Clara, Calif. And Parsippany, N.J) ; Europe (France, Great Britain, Germany, Italy, Nordic, Spain), Middle-East and Asia/Pacific.

The Company has enjoyed continued growth and success since its inception, expanding its product and service offerings into new channels, and has distinguished itself through a unique ability to deliver superior products and added value services to all of its customers.

For more information, visit PNY Technologies Web site at: http://www.pny-europe.com.

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