Fine art and photography printer Point101 has launched its new website. The site, which features Point101’s industry-leading image upload and room preview systems, has been refined and streamlined to give visitors a more enjoyable browsing experience, the company says. s “We’re delighted to have launched such an intuitive, engaging revamp of Point101” said Kerry Keays, director of Point101. “We’ve updated our products. We’ve cleared the site of clutter. Our clients have been asking for features — we’ve added them. Now, we can do our products justice, with all new product photography and large images as a central part of the site."

Website: Point101

Point101 Press Release

Fine art printer Point101 launches new look, new site, and new products

Point101 is a fine art and photography printer providing highquality, beautiful prints and mounts to customers, traders, and emerging and established artists. Today it launched a new visual and verbal identity and website.

Point101 is a fine art and photography printer providing high-quality, beautiful prints and mounts to customers, traders, and emerging and established artists.

Today it launched a new visual and verbal identity and website. The new identity celebrates craft, openness, freedom and artistic expression: in the logo’s colour, spacing, and cut-away letters; in the limitless compositions made from the logo’s pieces; and in the ultrareduced typographic approach.

A new slogan, “Fine print.”, summarises the studio’s considered service and affinity to fine art.

The website has been refined and streamlined to give visitors a more enjoyable browsing experience. Point101’s industry-leading image upload and room preview systems have been integrated into the new site. New website copy is engaging, witty.

Along with the brand refresh, Point101 has launched several new printing and mounting products, including photo blocks; DiBond, MDF and Gatorboard mounting; 12 new frame mouldings; and four new giclée papers “We’re delighted to have launched such an intuitive, engaging revamp of Point101” said Kerry Keays, director of Point101. “We’ve updated our products. We’ve cleared the site of clutter. Our clients have been asking for features—we’ve added them. Keeping our brand and site at the forefront is important to us.

These changes have been radical, but necessary. Now, we can do our products justice, with all new product photography and large images as a central part of the site.

We love our new identity. It better reflects our extra-mile service and the galleries and professionals we support.”

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