Polaroid x530 is now available in the USA in Circuit City and Walmart stores. The Polaroid x530 is the first compact digital camera to feature the Foveon X3 direct image sensor. The x530 has a 4.5 Megapixel image sensor and a 3X optical zoom. The X530 will also be available in Canada , Japan , Germany and the UK by March 31, 2005.

Polaroid Press Release

Polaroid Corporation announced today, the availability of Polaroid’s new x530 digital camera

Orlando, Florida February 20, 2005 - Polaroid Corporation announced today, the availability of Polaroid’s new x530 digital camera through Circuit City’s on-line store: www.CircuitCity.com and Wal-Mart’s on-line store: www.walmart.com . The announcement was made at the 2005 Photo Marketing Association (PMA) International Annual Convention, Booth #3532, in the Orange County Convention Center in Orlando , Florida .

The x530 will also be available in Canada , Japan , Germany and the UK by March 31, 2005 . Additional US outlets will be announced soon.

Polaroid’s x530 is the first consumer digital camera to incorporate the awarding-winning three-layer Foveon X3 direct image sensor. The new X3 image sensor is the world’s only image sensor which directly captures red, green, and blue light at every pixel location, and in layers similar to methods used in color film. The result is richer colors, warmer tones, and sharper images than what is available in competing products.

The x530, with its Foveon X3 direct image sensor, gives consumers a professional class digital camera with features that appeal to a wide range of photographic aptitudes. Beginning photographers will appreciate the x530’s point-and-shoot usability, making it easy to take beautiful pictures using the 4.5 Megapixel image sensor, 3X optical zoom, as well as accessing the in-camera editing functions. In addition, consumers looking for advanced features can capture images in RAW “digital negative” format and use the bundled Polaroid PhotoLab software for fine tuning color, exposure and white balance.

Additional information on the Polaroid x530 digital camera can be found at: www.polaroid-digital.com

About the Companies:

About Polaroid
Polaroid Corporation is the worldwide leader in instant photography. The company supplies instant photographic cameras and films; digital imaging hardware, software and media; identification systems; and sunglasses to markets worldwide. Additional information about Polaroid is available on the company’s Web site at www.polaroid.com .

About Foveon
Foveon Inc. designs world class image sensors and digital captures systems for digital cameras. The company’s three layer X3 direct image sensors are the world’s only image sensors which use stacked pixels to capture red, green and blue light at every point in an image. Additional Information about Foveon can be found at: www.foveon.com .

About World Wide Licensees
The Polaroid x530 digital camera is manufactured for Polaroid by World Wide Licenses Ltd. a Hong Kong- based wholly owned subsidiary of The Character Group. Founded in 1991, The Character Group Plc. is fully listed on the London Stock Exchange in the Media and Photography Sector.

About Petters Consumer Brands
Petters Consumer Brands is an independent operating company of Petters Group Worldwide. With its customer-centric business model, Petters Consumer Brands offers a wide range of value-added product and services. Its relationships with progressive retailers, superior manufacturers, and leading global technology providers, allow for customized development of products and brand extensions. Areas of expertise include the development of consumer electronics and appliances, for distribution through retail, Internet, catalog, and specialty channels.

In 2002, Petters Consumer Brands acquired a license to use the Polaroid® brand on a complete line of home entertainment products including TVs, DVDs and Home Theater products. In 2004, Petters Consumer Brands is the US distributor of Polaroid branded digital cameras. Additional information about Petters Consumer Brands and Petters Group Worldwide can be found at: www.pettersgroup.com .