Fujifilm USA Press Release

Valhalla, NY, May 16, 2006 - Fujifilm USA has lowered the suggested list price of the critically acclaimed FinePix E900 digital camera to $399. The price move adds extra appeal to an already outstanding camera. Some of the most popular and trusted sources of digital imaging information have applauded the FinePix E900 for its operational performance and picture quality, including Rangefinder Magazine, Imaging Resource, Popular Photography and PC Magazine, which honored the FinePix E900 with an Editors’ Choice Award.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilmusa.com.

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