Print Fair Press Release

Print Fair has already shown some of the country’s leading football clubs how to harness the power of photography, the Internet and print-on-demand technology is offering professional and serious amateur photographers in other sectors the opportunity to secure a new income stream from their existing images at no cost to themselves. Print Fair.com takes digital images from photographers and produces the images as one-off personalised printed items, including greetings cards and posters. The company manages the order processing, production and delivery of each item. All the photographer has to do is supply the images.

“This is a very different proposition to the photographic print services that are currently available. Essentially, we are giving photographers access to a consumer market place without any of the headaches or costs which they might associate with that,” explains Print Fair Managing Director, David Hyams. “The result is that an increasing number of photographers with diverse portfolios are coming on board to tap into the enormous potential offered by print on demand.”

For each photographer that joins, Print Fair creates an individual Web Shop free of charge, where visitors can select images to be produced as personalised greetings cards or posters. Photographers are encouraged to market their own web shop, by placing reciprocal links on other people’s sites or sending links to potential customers. The photographer retains copyright and control over how their images are used and presented, and has an input into the price at which their products are sold. Print Fair and the photographer then share the revenue generated. Already Getty Images, Arsenal and Liverpool football clubs are among those to have teamed up with the company.

“Photographers may think ‘why should I try this?’” explains David Hyams. “Our argument would be ‘why shouldn’t you?’. If you don’t feel that you are really earning as much as you possibly can from your images, then you should give it a try. It costs nothing and provides a marketing resource of your own as well as the prospect of earning money that you wouldn’t otherwise get.”

Hyams is also keen to stress that within reason there are almost no restrictions on the subject matter that can be used within the Print Fair model.

“Whether you are a nature, travel or landscape photographer, or you have a portfolio of dog, cat or other animal pictures, whatever images you have, we would be interested in talking to you,” he says.

Further information is available for photographers at the Print Fair web site, www.print-fair.com or by emailing to [email protected].