Profoto and Sony today announced their collaboration to expand markets for professional photographers and serious amateurs. This cooperation promises enhanced compatibility across Profoto flashes and light-shaping tools and Sony's interchangeable-lens cameras. “Profoto is very pleased to enter into this partnership with Sony, a front runner of groundbreaking digital imaging. This collaboration between two industry leaders in photography and light shaping provides a unique platform that will enable future innovations for the world’s best and most ambitious photographers. We are happy to announce the first step, the highly sought-after Profoto AirTTL for Sony α users,” says Anders Hedebark, CEO of Profoto. The Profoto Air Remote TTL-S (pictured) is a small, wireless radio transmitter that can be attached to your Sony camera’s hotshoe. The remote offers full TTL and HSS capability with Profoto’s Pro-10, D2, B1, and B2 flashes. The Air Remote TTL-S will be available in early 2017.

Press Release

Profoto and Sony announce collaboration

Profoto and Sony today announce their collaboration to expand markets for professional and serious photographers. This makes it possible for optimized compatibility with Profoto flashes and Light Shaping Tools and Sony ILC (Interchangeable Lens Camera) products, as Sony has licensed technical specifications of its certain ILC products to Profoto. The collaboration enables Sony and Profoto photographers to create final images faster and turn their ambition into reality.

As both companies share the same vision of providing unique and high-performance solutions to not only professional photographers but also to serious photographers, the companies will jointly work together to cultivate such markets by conducting joint marketing related activities.

“Profoto is very pleased to enter into this partnership with Sony, a front runner of groundbreaking digital imaging. This collaboration between two industry leaders in photography and light shaping provides a unique platform that will enable future innovations for the world’s best and most ambitious photographers. We are happy to announce the first step, the highly sought-after Profoto AirTTL for Sony α users,” says Anders Hedebark, CEO of Profoto.

Profoto Air Remote TTL-S is a small, wireless radio transmitter that can be attached to the Sony camera’s hotshoe. The remote offers full TTL and HSS capability with Profoto’s Pro-10, D2, B1, and B2 flashes.

The unique Profoto AirTTL revolutionized the way photographers work when it was first announced in November 2013. Profoto enables a lean work flow by making it possible to wirelessly integrate and truly merge your camera with your flash, thus empowering photographers to be more creative and focus less on settings.

Light is the essence of every image and with Profoto AirTTL light shaping becomes simpler. It unlocks new creative possibilities and helps you go from idea to final image faster.

The Air Remote TTL-S will be available in early 2017.

About Profoto

Profoto was founded in Stockholm in 1968 by photographer and engineer Eckhard Heine and photography equipment retailer Conny Dufgran. Their relationship began when Conny sold Eckhard a flash that didn’t work. Annoyed with the faulty unit, Eckhard went home to invent a new type of flash. He returned a couple of weeks later with a superior unit. A few years after that, Eckhard and Conny exhibited the first Pro-1 generator at the Photokina trade show in Cologne. It was an instant success. Profoto was born. With a bang.

We still believe that a Light Shaping Tool should feel right, sound right, and be aesthetically pleasing. Just like the painter’s brush or the musician’s instrument, its form should reflect its function. We will never let technology rule over the artist. Our tools are not obstacles but lighting solutions, designed to help you turn your ambition into reality.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2016.

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