Profoto has announced a new line of softboxes. The company’s RFi softboxes are available in 12 sizes and four models: rectangular, square, octagonal and strip. The “RF” in RFi stands for “recessed front”. The recessed front minimizes stray light. It is also used for mounting the optional Softgrid. The Softgrid is a clever tool that creates an even more directed light, which in turn allows for even more precise light shaping. Other optional tools include the Flat Front Diffuser and the Stripmask. You will not need to worry about what strobes you are using either, as the new speedring adaptors make the RFi softboxes compatible with more than 20 different flash brands.

Profoto Press Release

NEW LINE OF PROFOTO SOFTBOXES FOR ALL MAJOR FLASH BRANDS!

The softbox is one of the most popular tools for light shaping. At first glance, its uncomplicated nature might trick you into thinking that all softboxes are more or less the same. But as any experienced photographer will tell you, there is a big difference between a softbox and a softbox. And with the introduction of the new RFi softboxes, Profoto strives to make that difference even greater.

The most fundamental thing about a softbox is, of course, that it meets your specific needs. Hence, RFi softboxes are available in 12 sizes and four models: rectangular, square, octagonal and strip. You will not need to worry about what strobes you are using either, as the new speedring adaptors make the RFi softboxes compatible with more than 20 different flash brands.

Equally important is the ability to control and shape the light. RFi softboxes have a deeper shape that directs the light forward rather than spreading it to the sides. The “RF” in RFi stands for “recessed front”. The recessed front minimizes stray light. It is also used for mounting the optional Softgrid. The Softgrid is a clever tool that creates an even more directed light, which in turn allows for even more precise light shaping. Other optional tools include the Flat Front Diffuser and the Stripmask.

A lot of effort has been put into making the RFi softboxes easy to use. The color-coded speedrings and the handy Velcro attachments make them smooth to assemble and disassemble. Each softbox consists of very few loose parts and none require any tools or pre-assembly.

Then there is the quality of light. This is why Profoto has been the brand of choice among industry professionals for decades, and the RFi softboxes continue that tradition. All RFi softboxes have a highly reflective silver interior that gives a higher output and a crispy character. The light is then diffused through not one but two diffusers, thereby creating a much softer and even light spread.

Last but not least, RFi softboxes are built to last. Every single unit is hand-sewn with heat resistant, high quality fabrics, and all seam lines, edges and corner pockets are reinforced to guarantee a long and trouble-free lifetime.

And in case you wonder, the “i” in RFi stands for “improved”.

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