Reflex Camera Delayed to Early Summer 2019

January 29, 2019 | Mark Goldstein | Film | Comment |

Reflex has announced that its 35mm SLR camera has been delayed until late spring/early summer of 2019, citing a problem with the supply of shutter units for the delay.

Reflex Press Release

Reflex in 2019 - Reflex Updates

·        Reflex developing in-house shutter, pushing camera production forward

·        Reflex 40mm F1.8 Prime Lens EF and E-Mount to be released end of May 2019

·        Reflex seed-funding round launched ahead of Startup Grind selection in San Fransisco


London, U.K., 28 January 2019 - After a period of uncertainty around the supply of shutter units as explained in the December Kickstarter Update, Reflex is now on track to finalize its 35mm SLR camera, as the decision was made to start developing the shutter units in-house.

According to a statement by founder Laurence Von Thomas last December:

“On paper it's quite simple; Either we throw the towel, or we ramp up initial production -but this will need extra investment- or we start making our own shutter units. 

The first is of course not an option, and while we are in talks with investors about the second, we have decided to take fate into our own hands and will be designing the shutter unit in-house. In fact, we have already started work on a prototype unit and have been testing some of the casing materials and electronics design.”

In line with this new information the Reflex I is now set to go into production late spring/early summer of 2019. Once we can confirm that -after a period of testing- the shutter is solid, we will be taking pre-orders upon general request, allowing us to ramp up production.

Further citations of interest:

- "A positive coming from this is that we will not be dependent on 3rd party suppliers for a key component anymore, and yes, if we succeed, we will be taking orders. Likely with a reasonably low MOQ, if there is any interest."

- "We have found a strong strategic partner in our optics manufacturer and they stand beside us to fully support the Reflex line-up of 3 primes starting with the 40mm introduced at Photokina. We will be production ready by mid March. Meanwhile we continue to field test the Reflex 40mm lens (due to be released this spring -most likely May). 

- "As a promising startup, we have been invited to introduce Reflex at the prestigious Startup Grind in Silicon Valley in February 2019, where we will be presenting the Reflex roadmap to investors as part of a seed investment round that will close in March. We welcome all investors and strategic partners. To request the Reflex pitch deck, please contact Craig ( [email protected] ) adding your investors credentials or LinkedIn profile."

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