Ricoh have announced the release of the Caplio G3, which apparently has the world’s shortest lag-time from pressing the shutter-release to taking a picture, beating film cameras as well as digital.

For all you golfers out there, this may be the ideal camera, as the “M-continuous mode allows the capture of the last 16 frames taken of a subject to one file, which is ideal for analyzing a golf swing” Now that’s I call targeted marketing!

Website: Ricoh Press Release

“With a blazing 0.14-second shutter response time, the new 3.24-Megapixel Caplio G3 has done what no digital camera has done before - exceed the speed of a conventional 35mm camera - a major milestone that makes it the world’s fastest in its class.”

“The Caplio G3’s unique body shape was born from close observations on how we hold objects such as pens, soda cans, round stones, and regular 35mm cameras. This examination led directly to the rounded shape that the camera was granted, thus making it extremely comfortable to hold.”