Ricoh UK Press Release

Ricoh EPMMC UK are pleased to announce the appointment of Alpha Digital Services Ltd as the distribution partner for their award winning digital camera range effective immediately. The Personal Multimedia Centre of Ricoh Europe B.V. is based in the UK and Germany and is one of the leading suppliers of DVD+RW/+R, drives, DVD media and digital cameras in the Pan-European market This appointment reinforces the commitment of Ricoh to the UK market and will continue to build on the success that Ricoh has enjoyed so far.

The Alpha Digital team have extensive knowledge and contacts within the photographic channel”, commented Dominic Wingent, National Sales Manager at Ricoh EPMMC (European Personal Multi Media Company). “We are confident that this appointment will further strengthen our position within the retail sector.”

Frazer Allen, Marketing Director at Alpha Digital Services Ltd said “ We are looking forward to working with the Ricoh brand and are especially excited to be able to promote the new models the GR Digital and the R3 into the channel as well as continuing the focus on the RR530 and the GX8.”

Ricoh EPMMC are well placed to take advantage of the increasing demand for digital cameras with their popular Caplio digital camera range. The new GR Digital inherits the superb image quality that made the award winning GR Series (first launched in 1996) of 35mm compact film cameras so popular, as well as the depictive performance to satisfy professional photographers, distilled into a compact 25-mm thin body.

With a high-quality feel and superb expandability, this is the perfect tool for both professional photographers and advanced amateurs. 

With a smaller body, the new Caplio R3, has a 7.1x (28—200 mm) wide-angle, high-powered zoom lens - the biggest in its class. The lens was created by adopting the newly developed Double Retracting Lens System, an advance on the highly successful Retracting Lens System, the original lens storage system engineered by Ricoh for its innovative products. Moreover, to address blurred images caused by hand movement inherent to long focal ranges, the Caplio R3 avoids this problem in telephoto, macro, or indoor shots with the addition of a vibration correction function.