Ricoh UK Press Release

Introducing the new Ricoh Caplio RR660. Ricoh’s unique ease of use and portability now shoots at 6.16 megapixels. A masterpiece maker – in your pocket! Available in July with an RRP of £129.99.

Ricoh is thrilled to announce the release of the new Ricoh Caplio RR660 – a sleek new entry-level digital camera that adds more exciting, new user-friendly features to its extremely popular RR630 predecessor. The new 6.16-megapixel Ricoh RR660 digital camera is even lighter and more compact than its predecessor, and yet is equipped with a crystal-clear 2.4” colour TFT-LCD monitor for even easier viewing. The Ricoh RR660 is the newest addition to Ricoh’s popular, award-winning range of digital cameras, whose outstanding performance, value for money and stylish designs have won favour with both professional and amateur photographers around the world. The RR660 consistently produces striking, crystal-clear images that simply stand out above pictures from other cameras in its class. Equipped with a 3x optical zoom and 4x digital zoom, for a combined 12x zoom, the RR660 can effortlessly handle any photographic situation.

Weighing in at a super-light 130g*, the RR660’s incredibly sleek and compact body fi ts even more easily into the palm of your hand or your pocket. Of course, the simple “point-and-shoot ability” of the RR630 has been passed on to the RR660, so that even absolute beginners will have no trouble wowing their friends and family with stunning digital images. The new RR660 now contains six still modes, giving even more exciting options to those who like to add a touch of creativity to their digital imagery.

The Mode dial can be set to Auto, Program, Portrait, Landscape, Sports and Night Scene, as well as the ever-popular Video mode, giving you extensive choice and usability.

Thanks to the super-large size 2.4-inch colour TFT-LCD monitor, you can review your digital pictures clearly, anytime, anywhere. Transferring photos to a PC couldn’t be simpler with the RR660’s USB connector and like its predecessor, the RR660 has 16 MB of internal memory, so you can shoot beautiful pictures straight out of the box. It also features an SD Card slot, giving you even more storage space options with this convenient, widely used storage medium.

The impressive new RR660 has exactly what you want in a compact digital camera. Sleek design, easy operation, and a crystal-clear large size 2.4” colour TFT-LCD monitor, all wrapped up in a light, sophisticated body. Look no further! This is the camera you’ve been searching for.

* Without battery and SD card

Major Features of the Caplio RR660

1. 6.16-megapixel CCD.
The RR660’s 6.16-megapixel CCD delivers excellent image quality every time. Even large A4 size prints turn out bright, sharp and full of rich detail.
2. 3x optical zoom plus 4x digital zoom.
3x optical zoom plus 4x digital zoom.
The RR660’s 3x optical zoom can handle most distant scenes, but when you need to get even closer, using the 4x digital zoom produces a total of up to 12x zoom.
3. Video mode and six versatile scene modes.
The RR660 records movies, plus it comes with six exciting scene modes that let you take perfect pictures anytime, anywhere.
4. Get in as close as 5cm.
Close-up photography has now got just that little bit closer. Find beauty you have never noticed before in the exciting world of macro photography.
5. 16MB internal memory and SD Card slot.
The RR660 boasts 16MB of internal memory. Increasing storage capacity is easy, just by inserting an SD Card (sold separately).
6. Big, bright & beautiful 2.4“ colour TFT-LCD monitor.
The super-large 2.4“ colour TFT-LCD with 110,000 pixel resolution provides breathtakingly clear play back of images immediately after shooting.
7. Accepts regular AA batteries.
AA batteries can be bought almost anywhere, making the RR660 the perfect partner whenever you’re on the move.
8. Fast, simple PC connectivity.
Connection to a computer couldn’t be simpler. Just connect the RR660 with the USB cable included, and you can enhance your photos and even create panoramic images with the bundled software.

Available: July 2006

Caplio RR660 Major Specifications

CCD:
Effective 6.16 million square pixels (6.36 million pixels), 1/2.5-inch primary color CCD
Lens:
Focal length 5.5 – 16.5 mm (equivalent to 34-102 mm for 35 mm cameras)
Brightness (F value) F 2.8 (W) - 4.8 (T)
Zoom:
Optical 3x zoom (up to 12x zoom when combined with digital zoom)
Object Distance:
approx. 0.4 m - ?, Macro: approx. 0.05 m - 0.4m (Wide), approx. 0.35 m - 0.4m (Telephoto)
Shutter:
Still: 1-1/1000 sec.
Recording Format:
Still: Compressed: JPEG (Exif ver. 2.2) DCF compliant, DPOF support
Movie: AVI (Motion JPEG Format compliant)
Recording Media:
SD Memory Card (3.3V 32 - 1GB), Internal Memory (16 MB)
Resolution (pixels):
Still: 2816x2112, 2272x1704, 1600x1200, 640x480
Movie: 320x240 (20 fps)
Recording Mode:
Still (Program, Auto), Scene Mode (Portrait, Landscape, Sports, Night Scene), Movie
Picture Mode:
Fine/Normal/Economy
Storage Capacity (No. of Pictures) (Internal 16 MB Memory):
Still: 2816x2112 (F: 3,:N: 6, E: 9), 2272x1704 (F: 4, N: 9, E: 13), 1600x1200 (F: 9, N: 18, E: 27),
640x480 (F: 54, N: 101, E: 142)
Storage Capacity (Time) (Internal 16 MB Memory):
Movie: 51 seconds (320x240)
ISO Sensitivity:
AUTO / 64, 100, 200
Flash:
Auto / Red-Eye Reduction / Forced Flash / Flash Off
Flash Range: approx. 0.6 m - 2.4 m (Wide), approx. 0.6 m - 1.8 m (Telephoto)
Press Release Ricoh Caplio RR660 Page 4
Ricoh UK LTD. (PMMC UK) • Ricoh House, 1 Plane Tree Crescent, Feltham, Middlesex, TW13 7HG • United Kingdom
Contact UK: Dominic Wingent • Tel: 0208-261-4000 • Fax: 0208-261-4318 • http://www.ricoh-uk.com/cameras
Press Release Ricoh Caplio RR660 Page 5
Focus:
Auto Focus, Macro, Infi nity
Exposure Compensation:
Manual Compensation (+2.0 ~ -2.0 EV in 0.3 EV steps)
White Balance:
Auto / Fixed (Daylight, Cloudy, Tungsten, Fluorescent)
LCD-Monitor:
2.4 inch colour TFT-LCD (approx. 110,000 pixels)
Self Timer:
Operating Time: approx. 10 sec. / 2 sec. / 10+2 sec.
PC Interface:
USB1.1 (supported by Windows 98/98SE/2000/Me/XP, or Mac OS 9.0 or higher with built-in
USB port)
AV Interface:
AV Out
Video Signal Method:
NTSC/PAL switchable
Battery:
AA alkaline or Rechargeable battery x2
Shooting Capacity*:
Based on CIPA Standard: using AA alkaline, approx. 65 pictures
Dimensions (W x D x H):
87,0 mm (B) x 25,5 mm (D) x 60,0 mm (H)
Weight:
Approx. 130g (without batteries, Hand strap, SD Memory card)
Operating Temperature:
0~40°C

*:Battery performance was measured using CIPA-standard parameters. Actual performance may vary according to usage
conditions and the brand of the battery.
* Windows is a registered trademark or trademark of Microsoft Corporation in the U.S.A. and other countries.
* Mac OS is a registered trademark of Apple Computer, Inc. in the U.S.A. and other countries.