Rollei have anounced the dp3210, a new digital camera featuring a 3.3 megapixel CCD and 10x zoom lens, which offers a focal length equivalent to 35-350mm in 35mm photography. The Rollei dp3210 will be available from mid-December.

Rollei Press Release 02/12/03
Rollei launches a new 3.2 MP digital camera with 10x optical zoom! - Powerful digital zoom camera from Rollei!

The new Rollei dp3210 is a sophisticated digital camera boasting a 10x zoom lens and 3.3-megapixal resolution.

The dp3210 is Rollei’s answer to the manifold challenges facing serious amateur photographers. Its high-speed, high-performance 10x zoom lens covers focal lengths from 5.7-57 mm (equivalent to 35-350mm in 35mm photography). Advanced automatic and manual modes conveniently cover even difficult photographic situations. What’s more, the camera also allows the recording of video clips. The Rollei dp3210 will be available from mid-December.

While the 10x D-VarioApogon autofocus zoom lens already reaches out far into the distance, a 4x digital zoom adds even more punch to this zooming capability. In the wide-angle setting, focusing is possible from 50 cm to infinity, at the telephoto end from 120 cm to infinity. A macrofocus mode allows close-ups down to 10 cm at wide-angle and down to 90 cm at the longest focal length. Perfect framing control ? indispensable with such a wide zooming range ? is ensured by a TFT monitor and an 0.33” electronic viewfinder with a resolution of about 114,000 pixels, showing the precise frame that will be recorded.

When it comes to different shooting modes, the new Rollei camera also has a lot to offer. The 2.5” TFT monitor with a resolution of 119,548 pixels shows all relevant operating data and the camera status at a single glance. Exposure, for example, can be controlled by either programmed AE, aperture-priority AE, shutter-priority AE or manually. In addition to these exposure modes, there are special subject-specific programs tailored to portraiture, scenery, night scenes and sports or action photography. For discriminating users, there are different metering methods (spot and center-weighted average metering) as well as the possibility of bracketing in increments of 1/3 EV and a B-setting for time exposures.

To allow for difficult lighting situations, white balance can be manually controlled by pushing a button. Alternatively, there is automatic white balance for either daylight (sunny or cloudy), tungsten or fluorescent light. Several flash modes let the user choose between ON (fill flash), OFF, Auto, red-eye reduction and slow sync for evocative night-time photography. Sensitivity is variable from a noise-free ISO 70 up to ISO 400, allowing available-light shooting even in twilight.

The Rollei dp3210 has a built-in self-timer (2s or 10s delay) and can also be triggered with the aid of an infrared remote control. In addition, it allows continuous shooting at a rate of 1.25 fps and a high-speed mode with a maximum burst of nine images at approx. 3.3 fps.

In addition to stills, the Rollei dp3210 will also record video clips and sound. The corresponding files are recorded with 320 x 240 pixels and 15 images per second in the AVI format either in the camera’s internal memory or on a SecureDigital card. A PAL/NTSC video output makes transmission to a TV set a cinch. To download stills to a computer, there is a USB interface.

Specifications
Rollei dp3210

- CCD sensor: 1/2.7?, 3.2 megapixels
- Image resolution/photo mode: 2048 x 1536; 1600 x 1200; 1280 x 960; 1024 x 768; 640 x 480 pixels
- Video clips: 320 x 240 pixels, AVI file, 15 fps
- Storage medium: SD cards up to 512 MB
- Recording formats: JPEG, EXIF 2.2, DPOF 1.0, AVI
- Lens: high-speed 10x high-performance zoom lens D-VarioApogon AF 5.7-57 mm f/2.8-3,1 HFT (= 35-350 mm in 35mm photography)
- Digital zoom: 4x
- Focusing: Autofocus and manual
- Focusing range: 0.50 m to infinity (W), 1.20 m to infinity (T)
- Macrofocusing: 0.10 m to 0.90 m (W), 0.90 m to infinity (T)
- Shutter: Mechanically and electronically controlled
- Shutter speeds: ? s ? 1/2000 s, B for time exposures
- Sensitivity: ISO 70 ? 400 (automatic), ISO 70/100/200/400 (manual)
- Exposure modes: Programmed AE, aperture-priority AE, shutter-priority AE, manual
- Exposure compensation: Automatic and manual, ? 2,0 EV in 1/3 increments
- Drive: Single frames and continuous shooting with bursts of max. nine images at 3.3 fps
- White balance: Auto, manual, daylight, cloudy, tungsten, fluorescent
- Flash modes: Flash ON / flash OFF / Auto / Red-eye reduction / slow sync
- Flash range: 0.50 m ? 4.40 m (ISO 400)
- Self-timer: 2 s/10 s delay, IR remote control
- Viewfinder: LCD color viewfinder with eyesight correction
- LCD monitor: 2.5? low-temperature polysilicon TFT color monitor with 119,548 pixels
- Interface: USB (Version 1.x), Video out (NTSC, PAL), audio out, microphone in
- Video preview: photo or video real image
- Power supply: 4x AA alkaline batteries (1.5 V), 4x AA NiMH batteries (1.2 V), 2x lithium battery CR-V3 (3.0 V)
- Dimensions (mm/w x h x d) and weight: 109 x 68 x 66, approx. 310 g (without batteries and memory card)
- Tripod socket: ??
- Standard equipment: Rollei dp3210 digital camera , USB und video cables, 4x size AA batteries (for initial use), shoulder strap, case, 16MB SD card, IR remote control, lens cap, editing software PhotoSuite SE and PhotoVista editing software, driver CD (WIN 98/ Mac OS) with operating instructions, brief instructions

System requirements
- PC, Windows98/SE/2000/ME/XP, Min. 32MB RAM, (recommended: 64MB), min. 128MB free disk space, USB interface, CD-ROM drive
- Apple Macintosh, Version 8.6 or higher, min. 32MB RAM, (recommended: 64MB), min. 128MB free disk space, USB interface, CD-ROM drive

Subject to change without notice.