Rollei has expanded its Powerflex series with three new digital cameras offering 5x, 8x and 36x optical zoom. The range-topping Rollei Powerflex 360 (€369.99, pictured) has a 22.5-810mm equivalent lens, 18-megapixel Sony 1/2.3” sensor and 3.0-inch TFT LCD screen. The Rollei Powerflex 550 Full HD (€129.99) comes with a 14-megapixel CMOS imager, 5x optical zoom and a 2.7” display, while the Powerflex 700 (€149.99) is equipped with a 12-megapixel sensor, 3-inch screen and 1 gigabyte of internal memory. All three cameras can shoot Full HD video at 30fps, with some models offering 60-, 120- and even 240-frame-per-second shooting at reduced resolutions.

Rollei Press Release

Digital cameras for every detail: Rollei rolls out three new Full HD cameras

Hamburg, 27 August 2012 – Right on time for the international consumer electronics fair IFA in Berlin (31 August to 5 September 2012), Rollei has expanded its Powerflex series with three new digital cameras in Full HD resolution. The absolute highlight is the Powerflex 360 Full HD with its 36x superzoom, while the Powerflex 550 Full HD and Powerflex 700 Full HD are also real trendsetters.

Despite its fantastically slim dimensions, the Rollei Powerflex 360 Full HD, a new all-rounder with great zoom capability, is packed with features: 36x superzoom with a focal length of 22.5 to 810 mm, 18-megapixel Sony 1/2.3” sensor, 3.0-inch TFT LCD display and 30 images per second. The wide-aperture lens (f/1:3.4 to 5.7) captures images in full detail
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The features of the Rollei Powerflex 360 Full HD, measuring 111 x 126.5 x 88 mm, leave nothing to be desired: an optical image stabiliser, Full HD video (1920 x 1080p), up to 29 minutes of recording time with a built-in speaker and microphone, 33 scene modes including panorama and HDR, adjustable white balance and a rechargeable lithium-ion battery round off the new model. The camera is suitable for beginners to bridge cameras and combines intelligent, automatic image modes with a great many new features. Its practical functions make it easy to start getting the most out of this genre of camera.

The Rollei Powerflex 360 Full HD will go on sale from the beginning of November in black for a recommended retail price of EUR 369.99.

The Rollei Powerflex 550 Full HD comes with a 14-megapixel CMOS sensor, 5x optical zoom and Full HD video function (1920 x 1080p) as well as a built-in microphone and speaker. The top-quality Rollei Apogon lens covers a focal-length range of 26 to 130 mm. An optical image stabiliser ensures perfect pictures every time. The 2.7-inch colour display (6.85 cm, 230k pixels) has histogram, focus, saturation, contrast and white-balance settings. Added to all that is a powerful lithium-ion battery. The lightweight camera (approx. 100 g, dimensions: 93.3 x 55.4 x 19.96 mm) has 31 scene modes, HDR function and fisheye. From mid-September the Powerflex 550 Full HD will be available in red, silver and black for a recommended retail price of EUR 129.99.

The shooting speed of the Powerflex 700 Full HD is impressive, as is its super macro of just one centimetre. The HDR function ensures top detail reproduction even in especially contrast-rich settings. The smart Powerflex 700 Full HD (dimensions: 98.8 x 57.1 x 21.9 mm) stands out through its 12-megapixel sensor, Full HD Video, 30 images per second, 8x optical zoom and 1 gigabyte of internal memory. The 3-inch colour display (7.62 cm, 460k pixels) reproduces the natural colours and contrasts of your pictures and videos in a flash. It goes without saying that this lightweight camera (approx. 127 g) comes complete with a lithium-ion battery.

The Powerflex 700 Full HD will be available from the end of September in silver and black for a recommended retail price of EUR 149.99.

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