Rollei Press Release 15/04/04

The Final Touch - Relaunch of the Rollei web site

Starting April 15, 2004, Rollei will present a completely redesigned Internet website in German and English.

Rollei Fototechnic GmbH have given their Internet website a new look, optimizing use of the different functions. As a result, visitors to the Brunswick photo specialist will therefore find even faster and more efficient help in their search for product information, such as test reports on some of the products.

This month still, Rollei will go online with a completely redesigned company website. The new design combines stylish, modern optics, pleasing colors and sophisticated photography with a clear and transparent page layout. Since the time-tried navigation system has been retained, all visitors will immediately feel “at home” ? be it that they are looking for information about the products or the Rollei company or that they have special questions regarding applications or sources of supply.

Detailed information on Rollei cameras will be found either in the form of data sheets, instructions or catalogs combined in an extended download area, or via a practical help or product-search function.

Product categories also have been rearranged so that customers will quickly find what they are looking for. A new area is that of Classic Cameras, which has been separated from that of medium-format cameras, with jewels like the Rollei 35 RF added.

Of course, there will be new developments in the future as well and also two new language versions in Summer 2004? let yourself be surprised!