Roxio Press Release 01/03/04

Roxio introduces exciting new look to the packaging of its next generation of digital media products

London, UK - March 1, 2004 - Roxio, Inc. (NASDAQ: ROXI), The Digital Media Company?, provider of the best selling digital media software in the world, today unveil an exciting new brand image for their new digital media software range, including the next generation of the UK’s best selling* utility software, Roxio Creator 7. The new packaging has been designed to communicate quality, scale and value.

Roxio Creator 7 revolutionises digital media management and defines an entirely new software category by bringing together Roxio’s complete line of next generation, full-featured photo, video, music, burning, and authoring brands; PhotoSuite, VideoWave, Napster and Easy CD & DVD in the first truly integrated Digital Media Suite for the PC.

Depicting the four digital applications as ?spheres of media’, the marble-type designs were chosen because they clearly illustrate the value of Roxio Creator 7, portraying the scope and power of the Photo, Video, Music and Burning software integrated within it. A single sphere is used on the packaging for each stand-alone application (also sold separately), reinforcing the strong brand-family message. Overall, the clean, stylish new branding will make Roxio’s award winning range instantly recognisable to the consumer.

David Burton, Marketing Manager EMEA says, ?We wanted a design that was distinctive and appealed to a creative consumer. Our agency, e dge ideas met this brief extremely well. We hope the new packs will have a huge impact on shelves, contrasting against the feature-driven packaging that is typical in the software utility sector. They have also been extremely well received by our retail partners.?

Burton continues, ?Roxio is leading the digital software market with this next generation of fully integrated applications. This re-brand communicates our ongoing commitment to originality and creativity.?

Roxio’s packaging re-branding was undertaken by edge ideas, an integrated communications agency with a strong pedigree in the leisure, entertainments and software arena.

Roxio’s new packaging will appear on retail shelves 24 th March 2004 in time for the launch of Roxio Creator 7 in the United Kingdom, and distributed European-wide shortly afterwards.

*Easy CD & DVD Creator 6 ? UK No 1 bestseller for 2003, CD/DVD Authoring Chart, compiled by ChartTrack.

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About Roxio and Napster
Roxio, Inc. provides the best selling digital media software in the world and owns Napster?, the world’s most recognised brand in online music. Roxio makes award-winning software products for CD/DVD burning, photo editing and video editing. Roxio’s family of products includes category-leading products Roxio Easy Media Creator?, Easy CD & DVD Creator?, Digital Media Suite?, Easy CD Creator? (Windows) and Toast? (Macintosh) for CD/DVD burning, PhotoSuite? for digital photography, and VideoWave? for digital video. Roxio’s current installed base is in excess of 100 million users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, in stores with the leading worldwide retailers, through Internet partnerships and also sells its products direct at www.roxio.co.uk. Napster has content agreements with the five major record labels in America , as well as hundreds of independents. Napster delivers access to the largest catalog of online music with more than 500,000 tracks spanning all genres and artists from Eminem to Miles Davis.