Samsung Electronics Press Release

SEOUL, South Korea—Feb. 9, 2006—Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today announced that it has developed the fastest micro memory card with a gigabyte of density, for use in small cell phones, digital cameras and MP3 players. High demand for the high-speed 1 GB MMCmicro(TM) card is expected from cell phone manufacturers because of its compelling combination of features: speed, capacity, size and reduced power consumption.

The new 1 GB MMCmicro, at 7.12 MBs per second, writes 3.5 times as fast as other micro cards being sold today. It can store 20 five-megapixel pictures in 11 seconds, while other cards take up to 30 seconds, or even longer, to do the same.

“The card is large enough to store 15 hours of mobile video and fast enough to download 90 minutes of it in under two minutes,” said Don Barnetson, Associate Director, Flash Marketing, Samsung Semiconductor, Inc.

Samsung’s new MMCmicro comes with a dual voltage of 1.8 volts and 3.3V. The lower voltage version reduces power consumption 82 percent over other micro-sized cards. An adapter allows the card to be plugged into any multimedia card slot.

The card—the size of a fingernail (12mmx14mmx1.1mm)—houses four NAND flash memories and a controller.

The Dataquest semiconductor research firm said that the global MMCmicro market will expand by 81 percent cumulative annual growth rate (CAGR) between 2005 and 2010, from 4 million units last year to 77 million units in 2010, while the overall MultiMediaCard market grows by about 9 percent CAGR from 65 to 100 million units.

The 1 GB MMCmicro will be commercially available in the third quarter of 2006.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

For more information, please visit www.samsung.com