Samsung Camera Press Release 12/02/04

SAMSUNG DIGIMAX 530 DELIVERS QUALITY AND VERSATILITY AT AN AFFORDABLE PRICE

SECAUCUS, N.J., (February 12, 2004) - Samsung Camera is proud to introduce the Digimax 530—a 5.0 megapixel digital camera that is big on quality and small on price.  A quality 5-megapixel auto focus digital camera with 3x optical and 4x digital zoom, the new Digimax 530 allows even the casual snap shooter to experience everything the 5-megapixel world has to offer without breaking the bank.  With an approximate street price of $279.99, the Digimax 530 is an incredible value. Its 1/1.8” CCD captures razor sharp images, and the 1.5” TFT LCD with multiple language support is ideal for image preview and review. 

The Digimax 530 offers many of the same state-of-the-art technologies found in higher priced 5-megapixel cameras, including multiple flash modes, adjustable white balance and selectable ISO sensitivity (100, 200, 400 and Auto).  The camera?s super macro mode allows users to capture crystal clear images of subjects as close as 6cm from the lens.  Digimax 530 users can capture both still images and movie clips with audio, and the bundled USB and user selectable NSTC/PAL connectors allow for high-speed transfer to a PC. 

The Digimax 530 has 32MB of internal memory and also has a built in slot for up to 256MB of external SD/MMC memory.  The Digimax 530 supports 8 different power sources in AA Alkaline, Ni-MH, CR-V3 Lithium, Digimax I-Pack, Ni-Cd, 2 x Ni-Zn, 2 x Ni-Mn and optional AC adapter. With TTL Auto Focus, Programmed AE and Metering exposure controls, Normal and Night scene modes, and Single and Continuous shooting, the Digimax 530 screams value as it?s packaged with features that would normally draw a higher price-tag in other 5 megapixel digital cameras.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung is the world’s 11th largest company. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung band name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

Visit the Samsung Cameras Web site at:
www.samsungcamerausa.com