Samsung is launching a multi-million pound advertising campaign this week including a heavyweight TV campaign. The new campaign – with an investment of £3million - focuses on on Samsung’s new NV24HD camera and launches with a 30 second spot on 9th June, and runs across ITV (London, Midwest, North, South East and Scotland), Channel 4, FIVE, Sky and a host of other stations. “This campaign shows how we give consumers exciting and innovative technology that helps them to capture their world,” says Robert King, Director of Samsung Cameras. “The new Samsung NV24HD offers cutting-edge functions and outstanding picture quality to satisfy users of all abilities.”

Website: Samsung NV TV Ad

Samsung UK Press Release

3 June 2008 - Samsung Cameras, leaders in innovation and digital imaging, is launching a multi-million pound advertising campaign this week including a heavyweight TV campaign.

The multi-media campaign, developed by Cheil Communications, includes TV, press and online with the core creative focusing on Samsung’s new NV24HD camera.  The campaign uses state of the art technology to show the Samsung NV24HD Digital Camera and its unique benefits including 24mm Ultra Wide angle lens.

The new campaign – with an investment of £3million - launches with a 30 second spot on 9th June, and runs across ITV (London, Midwest, North, South East and Scotland), Channel 4, FIVE, Sky and a host of other stations. This will be supported by press advertising in national newspapers, consumer lifestyle/interest magazines and specialist photographic magazines along with a heavyweight online campaign.

“This campaign shows how we give consumers exciting and innovative technology that helps them to capture their world,” says Robert King, Director of Samsung Cameras. “The new Samsung NV24HD offers cutting-edge functions and outstanding picture quality to satisfy users of all abilities.”

The launch of the new campaign, which features the tagline “See Your World” reinforces Samsung Cameras commitment to and continued growth in the compact camera market.  Samsung also offers customers comprehensive functions, stunning design, ease of use and real value for money - all in one camera.

Samsung’s NV camera range is a winning combination of innovative technology and user-friendly features, including the ultra bright AMOLED display screen which gives outstanding colour reproduction and visibility from many angles. 

The NV Series includes Samsung’s award-winning Smart Touch User Interface which offers easy and convenient control – a gentle touch is all it takes to view your pictures, navigate menu items, or change the camera settings. The range features the stylish blue ring design which has become a trademark for Samsung quality and design.

Starcom are the media buying agency behind the campaign.

http://www.samsungcamera.co.uk/tvad

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