Samsung USA Press Release

SECAUCUS, NJ – Known throughout the world as one of the most prestigious distinctions for manufacturers, the iF Product Design Award is presented in recognition of superior product design. Like the IDEA (Industrial Design Excellence Awards) in the United States, the iF awards represent the best product design of Europe. Samsung is proud to announce that it has received the iF Product Design Award for its ultra-compact Digimax i5 digital camera.

Winning products are selected from over 2000 entrants from over 30 countries and are judged on several levels, including design quality, material compatibility, innovation, environmental consideration, convenience, stability and durability. The Digimax i5 was recognized for its design concept, which was ‘plainness,’ emphasizing ‘clean’ and ‘simple.’

The iF Design Awards, which were established in 1954, are supervised by the International Design Forum (iF) in Hannover, Germany. iF has acquired an international reputation as a leading industrial design institution. iF is committed to supporting the cause of industrial design and raising awareness among industrial decision-makers on the crucial impact that design can have on successful product marketing. iF is known around the world primarily for its design competitions. In addition, iF promotes the issue of corporate design, presents awards to outstanding designers and produces a number of special shows and exhibitions in Germany and abroad.

For additional information on the iF awards, please visit www.ifdesign.de

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.