Samsung Electronics 03/11/04

Samsung Electronics develops 4-inch Widescreen LCD for Portable Media Players

Seoul, Korea - November 3, 2004 - Samsung Electronics, the world’s largest provider of TFT-LCD display panels, announced today that it has developed a 4-inch screen digital interface LCD with a 16:9 screen ratio exclusively for Portable Media Players (PMP).

PMP is a next-generation multimedia player that can play video images downloaded from the Internet at any time, any where in a convenient format. Market anticipation for a full-scale portable video player has increased dramatically in recent months. PMP’s expanded capacity allows for variety of media player features including music and video.

Made exclusively for the PMP market, Samsung’s 4-inch widescreen LCD with a 16:9 ratio provides an outstanding digital interface with excellent color gamut and brightness. The LCD panel used for existing PMPs is generally 3.5 inches and has 4:3 ratio. When a 16:9 Digital Internet Video eXpress (Divx) file is played in the current format, the screen is not fully utilized, particularly at the top and bottom of the screen.

Research into the most appropriate screen size has found that 4-inch screen work best. A 3-inch screen is hard to view due to its small screen size; a 5-inch screen is too large to fit into a pocket. Since a 4-inch screen offers good view-ability and is easier to carry, it is expected to meet consumers’ needs. In addition, its 8-bit digital interface allows for 16.7million-color video images, and its 50 percent color gamut offers a clear and crisp image display.

Considering that many consumers use PMPs outdoors, the brightness has been enhanced from 150cd/ ?u , the general brightness of mobile handsets, to 180cd/ ?u . Moreover, visibility is enhanced through TMR (Transmissive with Micro Reflective) mode, which reduces the reflection of sunlight.

?gWe are planning to take the lead in the display industry by developing various small- and medium-size applications with advanced technology and product competitiveness,?h said Yun Jin-Hyuk, senior vice president of the Mobile Display Business Team for Samsung’s LCD Business. ?gOur goal is to take the #1 position in mobile LCD market share by year 2006.?h

About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world’s largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, visit www.samsung.com .

* Divx (Digital Internet Video eXpress)
Divx can transmit and save high-quality video at 30 frames per second, which is similar to DVD but with more compression. The screen ratio is 16:9, and it supports 5.1-channel sound