Samsung Press Release 06/10/04

Samsung Heralds the Video Communication Age; Samsung Electronics In London to Showcase World-Leading Product Portfolio
 
LONDON—(BUSINESS WIRE)—Oct. 6, 2004—In the surroundings of the world famous British Museum, ‘creating the future together’ was the clear message as Samsung Electronics showcased a range of new products that will lead the ‘Video Communication Age.’

At the Global Roadshow 2004, attendees saw the breadth of Samsung’s digital offering and reviewed the company’s latest mobile handsets, digital TVs, home entertainment systems and other examples of design-led, technologically innovative products. In his speech, Mr. Jong-Yong Yun, Vice Chairman and CEO of Samsung Electronics, described the advent of the Video Communication Age and how it would bring about a fundamental change in the way people connect with each other.

Samsung’s path towards the Video Communication Age centres around five key fields - Capture, Display, Store, Process and Connection. Specifically:

Capture: Samsung’s latest mobile phones, which were introduced for the first time at the Global Roadshow 2004 and Samsung’s DuoCam, a 5.25 megapixel camera-camcorder combo;

Display: The world’s largest PDP and LCD TVs, combining brilliant, high-definition images with light, ultra-thin design;

Storage: The world’s most advanced and highest-capacity flash memory devices, along with the industry’s highest density SDRAM devices;

Process: The world’s fastest mobile CPU and DNIe chip for digital TVs;

Connection: Samsung’s groundbreaking achievements in commercialising 3G mobile communication technologies.

“Today, we herald a new era of the video communication age. We will no longer be constrained by voice or data, but will live in a converged world where voice, data and video work together to offer consumers the ultimate digital experience. At Samsung, we hope that by creating the future together, consumers will embrace the next stage in our information revolution,” said Mr. Yun.

Wide Range of Products Displayed

The extensive portfolio of home, office, mobile and component technology products on show at Samsung’s Global Roadshow 2004 include:

—80-inch Plasma Display Panel (PDP) and 57-inch LCD television - World’s largest PDP and LCD TVs delivering the highest quality viewing experience.

—1.3 megapixel Camera Phone with Bluetooth (SGH-D500) - The slide-up megapixel camera phone with an array of data connections, including Bluetooth.

—3G UMTS Mobile Phone (SGH-Z107) - The compact, stylish and light 3G UMTS mobile phone.

—Satellite Digital Multimedia Broadcasting (DMB) phone (SCH-B100) - The swing-bar type DMB phone with 2 megapixel camera.

—Built-In Memory Camcorder (VP-M105) - This credit card sized camcorder is perfect for capturing images on the move and features an array of functions including digital camera and MP3 player.

—Yepp (YH-999) - World’s smallest, most compatible and easily portable digital multimedia player offers movies, music and images in the palm of the hand

—Q30 Notebook - This groundbreaking computer weighs just 1.08kg and is 18.3mm high when closed. It also boasts a 12.1-inch super-bright-glare LCD screen and full-size keyboard.

—SCX-4100 Printer - The world’s smallest personal multi-function printer is ideal for the home or small office. An “all-in-one” office space-saving product combines digital printing, copying and full-colour scanning.

—8Gb NAND Flash Memory -The industry’s highest density NAND Flash memory achieved with cutting edge 60nanometer design technology enables higher density storage of up to 16gigabytes in a single memory card.

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world’s largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit www.samsung.com.