Samsung Electronics Press Release

Seoul, Korea March 6 th , 2006 – Samsung Electronics Co., Ltd, a leading provider of mobile phones and telecom systems, is reinforcing its technology leadership by unveiling the world’s first 8GB Hard Disk embedded smartphone (model: i310). Samsung breaks the storage limit in mobile phones by introducing the world’s first mobile phone equipped with a 8GB hard disk drive (model: SGH-i310). With the large storage of 8GB, the i310 will change the way people manage and use the mobile phone. Samsung is the first to adopt a hard disk drive into mobile phones and has launched three models equipped with a hard disk drive; the world’s first 1.5GB HDD embedded phone (model: SPH-V5400), the world’s first 3GB HDD embedded phone (model: SCH-V7900) and the world’s first 3GB HDD Music smartphone (model: SGH-i300).

The i310 works as a perfect platform for users by combining a phone, a digital camera, and a MP3 player with its immense storage capacity. It enables users to carry around 2,000 songs (4MB/song) wherever they go.

The i310 comes with the latest version of Windows Mobile 5.0 for Smartphone which allows users to view files and easily carry their music library with them. This Windows Mobile 5.0 enables users to sync the playlists, songs, and videos from their personal PCs so that the experience with the i310 is identical to the users’ personal computer. It also offers USB 2.0 and Plug & Play feature which allows the phone to be utilized as a removable hard disk. Businessmen and students can easily store and transfer files to/from their computers in any format conveniently.

The i310 has all the latest features including a 2 megapixel camera with flash, microSD slot, document viewer and TV output. Users can record video with the 2 megapixel camera in high quality resolution.

It also supports enhanced music function with Bluetooth® stereo (A2DP), digital power amp and dual speakers. Users can download music conveniently from online music store from their personal computer or directly via air.

Kitae Lee, President of Telecommunication Network Business of Samsung Electronics, said, “With the combination of first-class technology and premium design, Samsung has led the industry by offering various features of mobile phones. With great improvements in mobile storage, Samsung will continue to introduce a variety of useful functions for mobile.”

The i310 will be shown to public at CeBIT from March 9 th to March 16 th . It will be introduced in Europe market during the second half of this year.
SGH-i310 Specifications
Standard

GSM / GPRS (900/1800/1900MHz) + EDGE
OS

Windows Mobile 5.0 for Smartphone
Camera

2 Megapixel Camera with Flash
Display

2.0” 240x320 65K Color TFT
Features

8 GB HDD
Video Recording & Messaging (MPEG4 / H.263)
MP3 / AAC / ACC+ / ACC+(e) / WMA / WAV / OGG
Dual Speaker / Digital Power Amp / External Music Key / BT Stereo
Bluetooth® Technology / USB 2.0 / Voice Recognition
Document Viewer / TV-out / BT Printing
Memory

8GB HDD embedded, External memory (microSD)
Size

111.9 x 48.5 x 19.8 mm
Weight

120 g

About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit the web site, www.samsung.com.