Samsung UK Press Release

London, UK – 15 August, 2006 - The Samsung NV10 has been named as the European Compact Camera 2006-2007 by The European Imaging and Sound Association (EISA). Along with the Technical Image Press Association (TIPA) award. The EISA award is one of the most respected in the world and often referred to as the Nobel Prize for cameras. The Samsung NV10 was short listed by a team of 50 influential specialists from 20 European countries before being subjected to rigorous quality tests. EISA praised the unique makeup of the Smart Touch user interface and groundbreaking new design concept before concluding that the NV10 is a truly compact and robust camera.

The NV10 is one of three new premium models introduced as part of the NV Series along with the NV3 and NV7. It is equipped with an innovative Smart Touch User interface, 10.1 mega pixels, Samsung’s unique Advanced Shake Reduction (ASR) technology, a high quality 3x optical zoom Schneider lens and a 2.5” wide-view LCD.

Mr Jake Kim – Managing Director, Samsung Cameras UK, says “The NV10, along with the rest of the premium NV series, is the result of two years hard work, and we are thrilled that it has been recognised by EISA and named European Compact Camera 2006/07. The award proves how the design, quality and technology of the NV10 can satisfy the specialists in the photographic industry. The NV cameras present a unique offering to users with new features not currently available on the market and we are proud to use this range as the cornerstone of our compact camera vision. We believe it will become the benchmark for quality and innovation that photographers of all levels can expect from Samsung.”

The NV10 retails around £279 and will be available from leading high street and online retailers by September.

About Samsung Cameras
Samsung Cameras is a leading-edge expert in delivering high-end digital cameras for today’s and future generations of photographers by merging technical innovation with superior design. Samsung’s global brand image has been enhanced tremendously in recent years – it is believed to be in the top 20 of the world’s most powerful brands, and is recognised as the fourth fastest-growing brand in the world, according to Interbrand.