Samsung ST10

January 8, 2009 | Mark Goldstein | Digital Compact Cameras | Comment |

Samsung ST10The Samsung ST10 is the world’s first digital camera to feature face recognition. The ST10 can recognize the people you’re taking photos of, prioritizing friends, family and those you photograph most, and classify photos according to the most recognized faces. The 9 megapixel ST10 also features a 3 inch hVGA Touch Screen LCD, in-built PMP (Personal Multimedia Player) with integrated MP3 player, Digital Image Stabilization, Smart Scene Recognition and Angle/Composition Guide. The Samsung ST10 will be available from February 2009 in various colours, priced at £179.

Samsung UK Press Release

Samsung Announces the World’s First Digital Compact with Face Recognition: an evolution of Face Detection Technology

7 January 2009 – Samsung, leaders in innovation and digital imaging, is breaking new ground with the launch of the world’s first digital camera to feature face recognition and highly responsive Haptic Interface integrated into a 3.0” hVGA Touch Screen - giving physical feedback and feel for greater control over the camera’s functions.

The ST10 is packed with advanced technology and a host of cutting edge functions, including an in-built PMP (Personal Multimedia Player) with integrated MP3 player and Digital Image Stabilization, providing outstanding sharp images.

Face Recognition Technology
The 9 mega pixel ST10 takes Samsung’s Face Recognition technology to a new level - it’s the first camera that actually recognizes the people you’re taking photos of. Face Recognition prioritizes friends, family and those you photograph most; in smile shutter mode the camera only takes a photo when a recognized person smiles and, in blink shutter mode, photos are automatically retaken when a recognized person blinks. What’s more, the camera automatically classifies photos according to the most recognized faces, helping you instantly create a slide show of your closest friends and family.

Smart Scene Recognition
The ST10 also introduces Samsung’s new “Smart Scene Recognition” technology with 11 optimized picture pre-settings such as Portrait, Night portrait, Macro, and Macro Colour helping people take the perfect shot regardless of the conditions. You can also use these settings when sorting through your photos - making it quick and easy to find all the portrait, outdoor or macro images you’ve taken.

Angle/Composition Guide
The Angle/Composition Guide setting on the new ST10 means you no longer need rely on the technological capabilities of strangers for those perfect holiday snaps. When you use the setting, the camera takes a ghost picture of your desired shot and displays a template when you pass the camera over to someone else - ensuring they take the picture you want them to take with you in it.

Digital Contents Management
The ST10 features a new Digital Contents Management system (DCM); a contents management program within the camera itself that significantly reduces the time it takes to find a photo - meaning it’s quick and easy to store and manage your photo collection. The clever navigation program automatically organizes photos based on the date they were taken, their contents, colour or themes.

The ST10, priced at £179 (TBC), is available in various colours and will be available from leading high street and online retailers from February 2009. All Samsung Cameras include a two year warranty. Customers requiring further information should call 0845 726 7864 or visit

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