The Samsung ST93 is a new 16 megapixel compact camera. Featuring a 26mm, 5x zoom lens with optical image stabilisation, the ultra-slim ST93 has a range of smart filters, frames and in-camera panoramas. The Samsung ST93 will cost £129.99 and be available in June.

Samsung UK Press Release

Samsung’s New ST93 Combines Stylish Design and High Performance Features

ST93 balances sleek design with Dual IS and 5x Optical Zoom for a market-leading photography experience

London, UK – April 20, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today launched the compact, stylish and feature-packed new ST93. The camera is the latest addition to its ultra-slim, stylish Samsung’s ST range, with enhanced optical performance through Dual Image Stabilisation, featuring both digital and optical image stabilisation technology, 16 megapixel picture quality, a 26mm wide angle and 5 x optical zoom lens. The camera also boasts a Smart Filter feature, for users to be creative with their snaps. The latest launch reinforces Samsung’s ambition to produce fashionable and portable models that maintain a premium and high-quality feature set to guarantee great images.

The ST93 boasts a market-leading Dual IS capability, combining traditional Digital Image Stabilisation technology with Optical Image Stabilisation capability. The Dual IS guarantees clear and precise images in any environment and prevents distorted photos for those spur of the moment shots. The camera’s innovative Dual IS and OIS technology allows customers to enjoy their camera experience to the full and enhance their individual creativity without the worry of blurry images.

Measuring just over 17.55mm, you can slip the sleek designed ST93 into your pocket or handbag, wherever you go. The ST93’s Smart Filter lens and colour options ensure straightforward capturing for both still shots and HD recordings. Advanced options include miniaturized capturing, Vignetting effect for striking compositional contrast and innovative and newly-added effects include the Soft Focus function for atmospheric photo capturing. The Smart Filter’s Half-Tone Dot option creates fun-packed photos with a comic book feel, and the palette effect which adds a variety of colour options to your images. In addition, the camera’s innovative Panorama Shot feature ensures every wide-angled image is captured for seamless and stunning imagery.

Nick White, Head of Digital Imaging, Samsung UK said: “Today’s launch reinforces Samsung’s ability to balance our consumers’ style and design needs, whilst maintaining category-leading innovative and high-performing features, such as Dual IS. We know our customers are passionate about compact sleek designs and the latest technology advancements, and following the global success of the ST95, ST90 and ST65, we have included an even more powerful optical performance to meet these demanding requirements. The design of the ST93 has been carefully considered to ensure it meets the requirements and usability needs of our customers for the best camera experience at an affordable price.”

Smart Filter and Panorama Shot for advanced creative experience
It’s never been easier to get creative with the ST93’s Smart Filter lens which has a range of exciting settings for unique and stylized shots and HD recordings of your choice.

To ensure that customers are not limited to simple landscape or group portrait shots, the ST93 also boasts the Panoramic capturing feature through the wide-angle lens. Once the shot has been taken, the innovative proprietary Panoramic Technology automatically searches for motion borders of the two images which are incorporated into one seamless and breathtaking image.

Expressing your personality through the Magic Frame feature
The ST93’s Magic Frame feature enables users to create poster-quality visuals that communicate their individual mood and personality. By simply selecting one of the built-in Magic Frame templates, including Wall Art, Retro Film, Ripple, Full Moon, Retro Record and Classic TV, you can create an innovative and unique-looking image every time.

HD Movie Recording for advanced capturing
High-quality video capturing is a must-have function, and the latest ST93 makes sure people can effortlessly capture great videos through the HD shooting and HD playback movie functions, to share and enjoy with friends. The ST93 includes 720p HD Movie recording at an impressive 30 frames per second. The advanced 5x optical zoom can also be used when recording to ensure close up, crisp and detailed videos for users to share with loved ones. To ensure that customers capture the best shot wherever they are, the ST93 benefits from the Record Pause function, so you can halt recording and start up again through the simple push of a button, creating one film rather than the two separate clips which would usually result. The sound quality of recordings has also been enhanced through the Sound Alive feature, which enables clear sound recording by eliminating zoom noise, so you can capture the highest quality recordings in any environment.

Description ST93
Image Sensor 16.1M/CCD
Lens 26mm Wide 5X Zoom Lens
Dimensions 89.6X54.8X17.5
Additional features Dual IS
720P Movie capturing
3200 ISO
Smart Auto
Smart Filter
MAGIC Frame
Panoramic Shot
5 Way UI Key
Price £129.99
Availability June 2011

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