This week saw some new information released by Sony about their Alpha DSLR camera and by Panasonic about their DMC-L1 DSLR. Both cameras will be released this year, with Sony aiming to become “the headline performer” and Panasonic just aiming to break into the DSLR market. 20 new lenses for the Alpha camera are promised by Sony in the first year, with full backwards compatibility for the Konica Minolta lens mount system, whilst are offering something completely different in the LC1 with a more range-finder like design. But how successful will either company be when Canon and Nikon effectively have this area of photography sewn up between them? Can Sony succeed where Konica Minolta failed, and can Panasonic build on the success of their popular compact digicams? Shout out now…