Peachpit and Pearson Technology Group Press Release

SCOTT KELBY, BEST-SELLING PHOTOSHOP AUTHOR, NAMED 2004 TOP-SELLING COMPUTER BOOK AUTHOR IN THE U.S.

Announced by Peachpit and Pearson Technology Group

TAMPA, FL ­ Jan. 13, 2005 ­ Peachpit and Pearson Technology Group today announced the results of research based on Nielsen Bookscan data for the calendar year 2004 indicating Scott Kelby is the number one, top-selling computer book author in the U.S. exceeding Microsoft Press, Andy Rathbone, and David Pogue in Bookscan units and dollars sold in 2004. Kelby is widely recognized as the world¹s best-selling Photoshop how-to book author, a digital imaging guru, and president of the National Association of Photoshop Professionals.

Kelby published a total of 16 titles in 2003 and 2004 combined, including the industry¹s top-selling digital photography titles ³The Adobe Photoshop CS Book for Digital Photographers² and ³The Photoshop Elements 3 Book for Digital Photographers.² Kelby¹s ³The Adobe Photoshop CS Book for Digital Photographers,² in addition to being number one in the market, outsold all other computer books by more than 5 percent. Overall, Kelby held 21 percent of the entire Photoshop book market in 2004.

³In 2004, we witnessed the Photoshop book market size rivaling the size of Windows XP book market when you combine book sales of Adobe Photoshop CS and Adobe Photoshop 7.0 ­  clearly, Scott is the leader of the pack,² said Nancy Aldrich-Ruenzel, vice president of Pearson Technology Group and publisher of the Peachpit group, whose imprints specialize in tools for creative computer users and include Peachpit Press, New Riders, Adobe Press, Macromedia Press, G4TechTV, palmOne Press, and Apple Pro Training.

³Scott Kelby is the most prolific computer book author this industry has ever seen,² said Aldrich-Ruenzel. ³We are incredibly proud to be Scott¹s publishing partner, and we congratulate him for his amazing achievements. Scott is truly one of a kind, a true creative genius!²

Scott Kelby is president of the National Association of Photoshop Professionals (NAPP), a worldwide trade association with more than 37,500
members in 106 countries; as well as founding partner of KW Media Group, the leading provider of Adobe Photoshop education and training in the U.S., and publisher of award-winning educational books and training DVDs. Kelby also is editor-in-chief of Photoshop User magazine, the official publication of NAPP, Mac Design Magazine, Photoshop Elements Techniques newsletter, and publisher of Nikon¹s Capture User magazine.

KW Media Group and NAPP are headquartered in Oldsmar, FL, part of the Tampa Bay community. Corporate information at www.kwmediagroup.com, or NAPP membership details at www.photoshopuser.com. Kelby book and DVD training resources information at www.scottkelbybooks.com.

Berkeley-based Peachpit has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web publishing, and general computing since 1986. Its award winning books feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice for computer users of all sorts. Peachpit represents an elite collection of the world¹s top computer book imprints specializing in graphics and design including its flagship, Peachpit Press as well as New Riders, Adobe Press, and Macromedia Press among others. Peachpit is a part of Pearson Education, the world¹s largest integrated educational publisher (a Pearson company. NYSE: PSO).