Serif has just launched PhotoPlus X7. This latest version comes without the need for monthly subscriptions and has a range of new features, such as Lab Colour Mode – a comprehensive colour engine that offers users a more intuitive editing mode allowing users to quickly and easily fix contrast or alter tones. A new Lens Correction feature also helps users to remove distortions, vignetting and fix chromatic aberrations. Photographers can also quickly straighten images and correct vertical and horizontal perspective problems with an on-screen alignment grid. For adjustments, corrections and effects, the PhotoFix Studio features a new smart brush to protect certain areas. PhotoPlus X7 is compatible with Windows 8/7/Vista/XP and retails at £79.99.

Serif Press Release

Serif Launches PhotoPlus X7 – The Ultimate Digital Photo Studio

Photography enthusiasts looking for a powerful and intuitive digital photo editing program – without the professional price tag – can now benefit from PhotoPlus X7. This latest version from Serif, the award-winning creative software developer, is packed with high-end tools and features that help photographers at any level create stunning images.

PhotoPlus X7 comes without the need for monthly subscriptions and has a range of new and exciting features. Use simple tools to remove imperfections, improve colour control, restore classic photos, add stunning artistic effects, and more in a powerful editing studio that’s perfect for professional photographers, enthusiasts and beginners alike. It doesn’t matter if photographers own a digital SLR, compact camera or smartphone, PhotoPlus X7 is a flexible package designed to cater to growing needs.

Photographers don’t need to be at professional level to use the high-end features in PhotoPlus X7. At the heart of program is the new Lab Colour Mode – a comprehensive colour engine that offers users a more intuitive editing mode and a greater spectrum of colours for accuracy. Designed to match how the human eye sees, Lab separates colour and lightness, allowing users to quickly and easily fix contrast or alter tones, making edits look more natural and professional.

A new Lens Correction feature also helps users to remove distortions, vignetting and fix chromatic aberration, all in just a couple of clicks. Photographers can also quickly straighten images and correct vertical and horizontal lens perspective problems with an on-screen alignment grid. For adjustments, corrections and effects, the PhotoFix Studio features a new smart brush to protect certain areas while editing and a new gradient mask to add depth and style for a more interesting look.

The program includes a wide variety of creative effects, perfect for impressing family and friends. Users can add stunning colour effects and filters, give photos a classic look in black and white, add pattern effects with the new Halftone Screen, or use one-click presets to give photos a retro feel. A new dedicated Warp Studio also lets users enhance photo portraits and add interesting effects, plus three new blend modes have been added to help increase contrast, add vintage styles, and apply stylized effects to light and dark areas. An improved photo display also ensures that images are displayed at far better quality, no matter how far users zoom in or out.

“PhotoPlus X7 offers an unrivalled combination of professional yet easy-to-use tools making it an ideal choice for photographers looking for an editing studio at an affordable price-point,” says Ashley Hewson, Managing Director at Serif. “The program makes powerful image editing even more accessible to both budding and professional photographers thanks to the innovative usability improvements in this latest version. PhotoPlus X7 also keeps working without having to make any ongoing payments, so users can continually enjoy a wealth of image fixing, editing and sharing capabilities.”

Users can quickly and easily edit photos in an intuitive workspace that supports 64-bit operating systems.

A brand new Startup Assistant also offers instant access to the latest editing tutorials and a quick search. Users can even access all the latest PhotoPlus news and expert articles as soon as they are published.

Existing PhotoPlus users will be familiar with the tools that encompass advanced pixel-perfect editing and the easy PhotoFix Studio, which includes tools for straightening and cropping images, removing red-eye and blemishes, and applying creative filters to enhance images. The Clone Tool has also undergone some improvements and allows users to copy a section of an image and brush over marks, creases, tears and unwanted objects with more precision than ever before. In addition, users can create stunning HDR images, make precise image cut-outs, and manage their entire image collection in the PhotoPlus Organiser. Users can also immediately share photos on Facebook® and Flickr®, plus view photos where they were taken on a Google™ map of the world.

PhotoPlus X7 is compatible with Windows 8/7/Vista/XP. It retails at £79.99 and is available from Serif atwww.serif.com/photoplus and from major retailers including Amazon and PC World. Existing Serif software users should contact 0800 376 7070 for information on upgrade pricing.

To become a fan of PhotoPlus on Facebook, go to www.facebook.com/serifphotoplus.

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