Kodak UK Press Release 28/09/04

Share The Magic of Aladdin

September 2004 - Kodak has teamed up with Disney for its new nationwide winter film promotion, which is timed to coincide with the first ever release worldwide on DVD of Aladdin on 4th October 2004.

Kodak and Disney ran a similar successful venture last year around The Lion King, which resulted in significant increases of KODAK film and single-use cameras in the run-up to Christmas. Two fantastic 1st prizes of family holidays to Disneyland Resort Paris are on offer, five 2nd prizes of DVD Players, 50 3rd prizes of Aladdin special edition DVDs and mouse mats for 150 runners-up.

Entry couldn’t be simpler. Consumers just pick up an entry leaflet from the special merchandisers when they purchase Kodak films or single-use cameras. They complete the form, which includes questions plus a tie-breaker, and send it to the promotion address together with proof of purchase.  Closing date for receipt of entries is 1st March 2005.

?When released ten years ago, Aladdin became one of the top selling videos of all time,? said Charles Cann, Marketing Manager, Capture, Kodak Consumer & Professional Imaging. ?Now it?s the turn of the DVD generation who are sure to want this latest addition in their Christmas stocking. Kodak?s promotion couldn?t be better timed to drive sales once the Disney publicity campaign kicks in and retailers should look to capitalise on our investment with prominent display in key impulse areas and by initiating secondary sitings.?

A range of eye-catching pre-packed floor and counter merchandisers to support the promotion and create impact in-store are available to order now. Retailers should talk to their Kodak representatives or Kodak supplier for further details.

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Editor?s note: For additional information about Kodak, visit our web site on the Internet at: http://www.kodak.co.uk/