Sharpcast Press Release

PHOENIX, Ariz. (February 6, 2006) – Sharpcast, an innovator in digital media and information management, today introduced the first in a suite of services that will dramatically simplify the way individuals manage digital media and information across their desktop computers, mobile devices and the web. This spring, Sharpcast will introduce Sharpcast Photos, a digital photo organization and access service that will give consumers an ultimately simple and powerful user experience. The company demonstrated Sharpcast Photos for the first time today at DEMO, the industry’s premier event for launching innovative products and companies.

Sharpcast Photos seamlessly connects your entire photo collection from your desktop to your mobile phone and the web, so you can view and manage your entire current collection from anywhere at any time without having to rely solely on a web browser.

Your desktop, mobile phone and web stay constantly synchronized, so your collection is always up to date. Pictures taken on your camera phone are instantaneously available on your PC and the web, without even pressing a button. Pictures organized on your desktop are instantaneously available on your phone and the web, with a fast, simple and intuitive interface.

Sharpcast Photos was built from the ground up to help people face the challenges of managing the increasing number of digital photos they take. Over half the mobile phones sold today include a built-in camera. According to research firm IDC, over 485 million camera phones will ship worldwide in 2006, and Lyra Research predicts digital camera shipments to exceed 100 million units worldwide in 2008.

“Sharpcast’s technology represents the type of service consumers need to keep their personal content always up-to-date no matter what devices they use in their personal digital ecosystem,” said Tim Bajarin, Principal Analyst at Creative Strategies, Inc. “Sharpcast appears to have the team and technology in place to take advantage of this market opportunity.”

Sharpcast Photos Beta will be the first service available from Sharpcast. It’s an ultra-simple, ultra-powerful photo organization and access service consisting of three components that work seamlessly with each other to provide a one-of-a-kind digital photo experience: desktop application software for organizing and backing up photos, a mobile phone client application, and a web account for accessing your entire photo workspace from any browser.

Its powerful feature set includes:

Organize once, use everywhere - never think about synchronizing; it’s instantaneous and automatic

Complete mobile and web integration - view your whole collection at any time on your mobile phone or any web browser, with no need to leave your PC turned on

Instant online backup - mobile phone pictures are sent to your PC and the web automatically, and photos imported on the desktop are immediately available on the web or mobile phone

Rich connected applications experience - a familiar look and feel wherever you are; far superior to standard mobile phone or web browser interfaces

Fast recovery - recreate your collection just as you left it

Sharpcast Photos Beta will launch initially in the U.S. this spring in an invitation-only beta, with public availability in the U.S. later in the year. Information on how to be invited to Sharpcast Photos Beta is available at www.sharpcast.com.

Sharpcast Connected Applications
In addition to Sharpcast Photos, Sharpcast is building a full suite of services for managing all types of media and information. Sharpcast services combine the speed and flexibility of software customized for desktop computers and mobile devices with the numerous benefits of web-based applications.

The result is a best-in-class user experience for digital media management that takes full advantage of broadband wired and wireless networks. The company plans to release tools and application programming interfaces to enable integration of popular desktop and mobile applications with the Sharpcast user experience.