Sharpcast Press Release

Company delivers completely new experience for viewing and sharing PC and web photos on mobile phones, Partnership with Alltel Wireless marks first wireless operator deployment for award-winning service

PALO ALTO, CALIF. (December 13, 2006) —Sharpcast today introduced a powerful new version of Sharpcast Photos mobile edition, delivering a completely new way to view entire photo collections on mobile phones, share desktop PC and web photos from anywhere, and get camera-phone photos automatically to a person’s PC and the web where they can be enjoyed more easily. The new Sharpcast Photos mobile edition, available today as a free download at www.sharpcast.com/download, gives consumers fast, fully automatic synchronization of their photos between their mobile phone or wireless PDA, all the PCs they use, and the web. Sharpcast Photos is the debut service built on the company’s patent-pending universal push synchronization platform, which marks the first instance where Blackberry-like push synchronization capability is available to the average consumer, outside of an enterprise setting. It automatically backs up photo collections online, organizes them into web albums, and keeps the collection constantly up to date across all of a person’s mobile phone, all their PCs and the web.  Sharpcast eliminates the every-day hassles of manual uploading, tedious sharing processes, forgotten backups and sync cables so people can get on with creating and enjoying their media.

Sharpcast Photos mobile edition currently supports Windows Mobile 5.0 smartphones, including popular devices such as the Samsung Blackjack, the Palm Treo 700w, the Motorola Q, and the HTC Star Trek (Cingular 3125) and the UT Starcom 6700, among dozens of others. More phone platforms will be supported in 2007. In a separate news release today, Sharpcast announced that Sharpcast Photos was selected by Alltel as the standard and exclusive photo sharing and synchronization application for Alltel’s line of Windows Mobile phones. Sharpcast Photos will be bundled with most future Windows Mobile phones shipped through Alltel.

With the new Sharpcast Photos mobile edition client, photos taken on a person’s phone are instantaneously sent to the web and to their desktop PC, in the background, with absolutely no intervention required on the part of the user. Likewise, photos on the person’s desktop PC and in their online web albums are automatically visible on their mobile phone in full-screen view, without having to rely on sync cables or a mobile web browser. The organization of the albums are kept perfectly intact on the phone, and photos stream instantaneously down to the phone as they are viewed, as if the entire collection is on the phone at all times. The mobile edition is a client customized for mobile phones that allows people to share albums right from their phone directly to other people’s desktop PCs, in such a way that neither the sender or the receiver ever has to worry about the hassle of sync cables, mobile web browsers or cumbersome registrations or sign-ups.  It’s faster and simpler than mobile photo sharing has ever been.

Sharpcast Photos is unlike any other photo service due to its continuous multi-way synchronization which keeps a person’s PC in perfect sync with the web and with their mobile phone. For example, when photos are edited in one location such as a home PC, the change is made everywhere else instantaneously and automatically on the person’s other PCs and in their online web albums. If photos are added through a web browser while away from home, those photos automatically appear on the person’s home PC and on their mobile phone.

Because Sharpcast Photos includes powerful desktop software and does not rely solely on web access like most services, people have access to their entire photo collection from anywhere even when they don’t have web access. Changes made to a collection while offline, for example on an airplane, automatically synchronize the next time the person connects to the internet.