Swains International has introduced shop4filters, the first dedicated website for purchasing your Tiffen filters online. The shop4filters website will include the full Tiffen filter range, and will also feature several ‘centres of excellence’, selected Swains stockists that will provide the same special offers and prices as the website. There is also a range of interesting articles on using filters. The website will also provide great before-and-after shots using the Tiffen filters which will help to show you the effects you can achieve.

Website: Shop4filters

Swains Press Release

Swains and Tiffen introduce a new way to shop for Tiffen filters

November 2009: Swains International PLC is pleased to introduce shop4filters (www.shop4filters.co.uk), the first dedicated website for purchasing your Tiffen filters online.

Whether you are shopping as a Professional or an Amateur Photographer the shop4filters website will include the full Tiffen filter range to suit all of your photographic needs. The site will also feature several ‘centres of excellence’, selected Swains stockists that will provide the same special offers and prices as the shop4filters website. These centres of excellence will be promoted via the website and be located across the country, making it even easier for you to get hold of a Tiffen filter and have the personal service of an in store expert.

Shoppers will have the opportunity to experience a fast, seamless experience whilst searching for Tiffen filters and not only will you be able to purchase direct, there is also a range of interesting articles technical and non technical available on the shop4filters website. This will include pieces on using ND filters. Industry experts will also be undertaking photo assignments and writing articles for this site, including articles from the movie world where the Tiffen heritage is a major part of the motion picture industry.

Tiffen are the first choice of filters for movie makers and have been used on blockbuster movies such as Harry Potter and Slumdog Millionaire to name but two!! Tiffen filters are also used on the majority of NASA space missions.

This unique website will also provide great before and after shots using the Tiffen filters which will help to show you the magnificent effects you can achieve.

Terry Carey, Managing Director of Tiffen International Ltd is excited about the joint venture with Swains and said “Tiffen’s award winning filters have been improving images for over 70 years and with shop4filters we will make them even more accessible to consumers.”

Tiffen has been recognized numerous times for its product and engineering excellence earning two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, an Emmy Award from the Academy of Television Arts and Sciences, the Deluxe Outstanding Technical Achievement Award of the BANFF Television Festival, the Star 2005 TV Technology award, the 2006 Cherry Pickers Award plus the 2006 CES Innovations Award and many more.

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