SimpleTech SimpleDrive is a new family of stylish external hard drives, ranging in capacity from 160Gb to 1Tb. The new range has been designed by Pininfarina, the Italian firm that has been the primary designer of Ferraris and other cutting-edge products and automobiles. All SimpleDrives are preloaded with One-Click backup software and include a free 2GB myfabrik.com online account. Pricing begins at $99 for the 160GB model.

Fabrik Press Release

New Desktop SimpleDrive Storage and Backup Solutions Features the World’s Highest Capacity, Single-Drive Solution at One Terabyte, While Offering Stunning Good Looks Designed by Pininfarina, the Famed Italian Design House

San Mateo and Santa Ana, Calif., April 9, 2007 – Vaa-Vaa-Vvvroooommm, desktop storage just got sexier. Fabrik, Inc. (http://www.fabrikinc.com), the provider of innovative storage and online content sharing solutions, today announced that it is now shipping a new desktop family of SimpleTech SimpleDrive™ external storage and backup solutions designed by Pininfarina, the renowned Italian firm that has been the primary designer of Ferraris and other cutting-edge products and automobiles for more than half a century. The SimpleDrive desktop family leverages the success of the company’s portable SimpleDrive solutions launched last year, also designed by Pininfarina. Created for ultimate portability, the portable SimpleDrive solutions positioned SimpleTech as the No. 2 provider in its class after only three months on the market.

“Like high-end sports cars, which marry performance and aesthetics, we set out to make the most beautiful desktop storage products on the planet,” said Paolo Pininfarina, Deputy Chairman of Pininfarina Group and CEO of Pininfarina Extra. “With its unique shape, smooth lines and rich colors, the new SimpleDrive family is designed to catch attention.  Paired up with the engineering under the hood, and they’re true trophies of technology.”

The new SimpleDrive desktop solution provides easy add-on storage and effortless backup and restore capabilities making it painless to manage your personal or professional content. With its high-speed USB 2.0 interface, setup is a snap and data transfer rates are fast and reliable. They come preloaded with One-Click™ backup software so you can protect selected files or the entire content stored on your computer with a single click, or automatically, providing the peace of mind in knowing that your digital world is safe and protected. The included software provides step-by-step wizards for hassle-free file restoring, and makes it simple to create and burn CDs and DVDs to take your music, photos, videos or files with you on the road. A built-in light ring acts as a capacity meter for quick viewing of disk space utilization.

Extending consumer value, all SimpleDrive desktop purchases include a free 2GB myfabrik.com (http://www.myfabrik.com) online account to store, organize, embed and share your personal or professional content online. With the myfabrik.com service, you have the freedom to share multimedia content and other digital files with individuals or groups either privately via email or publicly via your own “easy-to-create” personal Web page. You can also mash-up different file types to create slideshows and media players; quickly post content to sites such as eBay via links; or embed myfabrik widgets into blogs and social networking sites to promote easy content sharing online. Because the service is Web-based, you can easily access your photos, video, music and other files from any Internet connection anytime, anywhere.

“We’re a company to watch this year,” said Mike Cordano, Fabrik CEO and co-founder. “Our vision is to simplify storing, accessing and sharing content whether at home, online or on the road by weaving our SimpleTech products and myfabrik services into user-friendly, purposeful solutions. The expansion of the SimpleDrive family is the first of many steps where we are driving market transformation.”

The SimpleDrive desktop family’s slim form factor and rich colors add elegance and style to the home or office, while addressing the growing need for storing, protecting and sharing digital media content. Mac and PC compatible, they’re designed for quiet operation and come in a variety of colors and capacities including fire red (160GB), pearl white (250GB), sapphire (320GB), onyx (500GB) and charcoal gray (750GB and 1TB). Shipments of SimpleDrive desktop solutions began shipping to major retailers, distributors and online stores last week. Additional models with a combo USB 2.0 and FireWire 400 interface will begin shipping in May. Manufacturer’s suggested pricing begins at $99 for the 160GB model. 

The portable SimpleDrive family comes in capacities of 60GB, 80GB, 120GB and 160GB. All SimpleDrive solutions feature a high-speed USB 2.0 interface and include easy-to-use backup and restore software. They are Mac and PC compatible, plug n’ play and hot swappable. Please visit http://www.SimpleTech.com for local distribution channels and outlets, and for further details about SimpleTech warranty and unlimited technical support programs.

About Fabrik, Inc.
Fabrik’s mission is to simplify a user’s digital experience whether at home, on the Web or on the road by delivering a blend of online services, software and devices that help consumers access, manage, protect and share their growing collections of digital content. The company’s flagship product is www.myfabrik.com, which is marketed directly to consumers and through partnerships with global market leaders. Fabrik’s line of SimpleTech-branded products include external, portable and network storage solutions as well as flash memory cards, USB flash drives and memory upgrades. For more information, please visit www.myfabrik.com or www.simpletech.com.  Fabrik Inc., founded in 2005, is a privately owned company with offices in San Mateo and Santa Ana, California.

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