SLR Magic has launched its Anamorphot 1.33x 50 anamorphic adapter for indie filmmakers. Developed with the help of EOSHD, the Anamorphot 1.33x 50 (£749 / €899 is designed to improve image quality in widescreen formats, while creating special horizontal flare effects, commonly referred to as anamorphic streaks when pointed toward a light source. In addition to the Anamorphot 1.33x 50, SLR Magic has also launched a 77mm Achromatic Dioptre Set (£249 / €299), designed for use with the anamorphic adapter. Both products will be available late March 2014.

Press Release

The New SLR Magic Anamorphot 1.33x 50 Anamorphic Adapter

United Kingdom (February 11th, 2014)  - SLR Magic is pleased to announce the introduction of the Anamorphot 1.33x 50 anamorphic adapter.

In the past, many indie filmmakers who wanted to shoot anamorphic had to depend on rare vintage lenses, which were not always reliable.  In hopes to provide a reliable and available solution for indie anamorphic shooters, we had active feedback from professional users.

To achieve the much loved 2.35:1 scope aspect ratio, (which gives a pleasant, epic effect) filmmakers must crop the top and bottom of standard 16:9 footage when using spherical lenses with modern digital cameras. As a result, 25% of sensor / negative information is discarded.

 As a commitment to the film industry, SLR Magic developed this 1,33x anamorphic adapter to help filmmakers maximize image quality by preventing this loss of vertical resolution. The unique 1,33x squeeze factor uses the entire 16:9 sensor / negative area to achieve the desired 2.35:1 aspect ratio. The Anamorphot 1.33x – 50 does this by compressing a 33% wider field of view to fit the width of the 16:9 sensor / negative without compressing image height.

Modern professional cinema cameras have large sensors capable of capturing an image in the 2.35:1 format directly, using spherical lenses, but film makers still desire the anamorphic “look” which often limits them to using rare vintage lenses.  These present a number of difficulties in practice such as size, weight, lack of close focus, availability, and high price.  We sought to overcome such issues with the SLR Magic Anamorphot.

The SLR Magic Anamorphot 1,33x – 50 create a unique "artifact" such as horizontal lens flare, commonly referred to as anamorphic streaks, and may create slightly elongated bokeh when achromatic diopters are used.  Over the history of cinema, these same stylish effects have contributed to the cinematic "look" of epic motion picture photography.  Characteristics that shape this anamorphic “look” come from “front-mounted” anamorphic adapter designs such as the SLR Magic Anamorphot while “rear-mounted” anamorphic designs have more suppressed anamorphic characteristics.

Additionally we have launched the SLR Magic 77mm Achromatic Diopter Set (+0.33, +1.3) specifically designed for use with our anamorphic adapter.

Both products will be available late March 2014. Pricing: Anamorphot 1.33x 50 adapter - £749 (€899). Achromatic diopter set - £249 (€299).

For more information visit our website www.slrmagic.co.uk

Technical Information          

SLR Magic Anamorphot 1.33x – 50
Lens Type: Anamorphic adapter
Objective front filter thread: Φ77

Objective rear filter thread: Φ62, Φ58, Φ52, Φ49   

Lens Coating: Multi Coated
Close Focus: dependant on taking lens compatibility
Weight (oz./g): 13.4/380
Optional accessories: SLR Magic 77mm Achromatic Diopter Set (+0.33, +1.3)

Suggested taking lens based on sensor size:

17-85mm focal length can be used for S16 sensor.

20-85mm focal length can be used for MFT sensor.

35-85mm focal length can be used for S35 and APS-C sensor.

40-85mm focal length can be used for Full Frame sensor.

Taking lens compatibility

Lenses with non-rotating front filter threads must be used.  The front element of the taking lens should be as close to the rear element of the SLR Magic Anamorphot 1,33x – 50 as possible without making contact. It isn't necessary for the taking lens to have an internal focusing mechanism. Trial and error will be involved but, in general, the SLR Magic Anamorphot is best paired with a prime lens whose front element (not to be confused with its filter thread) is smaller than 50mm in diameter.

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