Kodak UK Press Release

Kodak continues to back Breakthrough Breast Cancer’s flagship campaign during 2005

Hemel Hempstead, 27th April 2005 - Kodak is continuing its support of Breakthrough Breast Cancer during 2005 by again sponsoring the hugely successful Fashion Targets Breast Cancer (FTBC) flagship campaign.

Jade Jagger appears in the new ad campaign appropriately entitled ‘SNAP!’ which will adorn billboard sites up and down the country and appear in magazines throughout the year. Since Breakthrough launched FTBC in the UK in 1996, it has raised over £5 million from the sale of more than 300,000 FTBC T-shirts and other products. Kodak has supported Breakthrough for 5 years and 2005 will see the total amount of funds raised by the Company top the £500,000 mark.

Kodak and Breakthrough are a natural fit as Kodak’s mammography imaging solutions are used daily in the fight against breast cancer. Early detection of breast cancer greatly improves the likelihood of successful treatment as a mammogram might reveal a cancer several years earlier than a woman or her doctor might detect it through other methods.
Kodak is the worldwide market leader in current breast screening imaging services and is continually introducing innovative products and services that help improve the health of women. The Company’s present mammography screen-film system, the KODAK MIN-R EV Screen-Film System, provides enhanced visualization (EV) of subtle abnormalities in breast tissue and has been praised by Radiologists worldwide for its ability to provide improved viewing of clinically significant breast anatomy.

When it comes to printing images that have been digitally captured, the KODAK DRYVIEW 8900 Laser Imager brings power and performance to demanding mammography environments, including the latest full-field digital mammography (FFDM) systems. It delivers an outstanding resolution of 650 dots per inch on every film image, while maintaining throughput of up to 200 films per hour to facilitate optimum workflow for busy mammography departments.

To help meet the special needs of breast screening and assessment centres across the UK, Kodak has also developed a team of Mammography Support Engineers. This group of highly trained engineers is at the heart of Kodak’s service programme for mammography, which is designed to offer Kodak customers dedicated help in meeting the rigorous challenges and demands of a breast screening programme.

“Kodak mammography products have long set the quality standard for breast screening and assessment and we will continue to invest to improve those products to provide the best image possible,” said Jane Guinn, Sales Director of Kodak’s Health Group and Chairman and Managing Director of Kodak Limited. “As the UK’s leading supplier of mammography film to aid diagnosis, Kodak wholeheartedly supports Breakthrough Breast Cancer and the FTBC campaign in encouraging all women to be breast aware and attend their screening appointments. A mammogram has huge value as a health screening tool, and it may just prove to be the most important picture in a woman’s life”.

FTBC is a worldwide initiative inspired by Ralph Lauren in the USA in 1994 as the fashion industry’s response to the devastating impact of breast cancer. Breast cancer incidence is on the increase in the UK with more than 40,000 women diagnosed each year and 13,000 dying from the disease. However, the good news is that more and more women are surviving the disease than ever before.

Supporters of the campaign can order FTBC T-shirts online by visiting www.fashiontargets.org.uk or calling the FTBC hotline on 0870 750 7027.  Prices range from £10 to £17.

Kodak, Min-R and DryView are trade marks