Snapfish Press Release 17/11/04

Snapfish Announces 2004’s Must-Have Holiday Photo Gifts All Under $25

New Photo Gift Superstore Offers More Than 70 Personalized Photo Gifts and Industry’s Best Price of $19.79 on Popular Photobooks

SAN FRANCISCO - (BUSINESS WIRE) - Nov. 17, 2004 -In anticipation of the holidays, Snapfish, the leading online photo service, today announced dozens of terrific personalized photo gifts for every member of the family, and a 34% price reduction on its wildly popular photo gift, the MemoryBook, now at the new low price of $19.79.

The MemoryBook is a professionally bound, cloth-covered book that users customize with their own photos and words. Introduced by Snapfish in early spring, the MemoryBook is just one of dozens of special holiday photo gifts that are now available. Snapfish’s line of more than 70 unique, customized photo products includes everything from apparel and housewares, to toys, games and novelties, with gifts perfect for every member of the family.

“Due to the overwhelming response we’ve received for our MemoryBook, we decided to again make sure our customers receive the best prices in the industry,” said Raj Kapoor, President and Co-Founder of Snapfish. “And the holiday timing is perfect, as more and more people are finding out how great it can be to share precious memories by creating the ultimate personalized gifts for those they love.”

The Snapfish MemoryBook (www.snapfish.com/infophotobooks) is a coffee-table quality book. Designed as a special keepsake, each 11"x9” MemoryBook is made with heavyweight, glossy pages that are professionally bound in a hard cloth cover bearing a personal photo and title. Shoppers can choose from seven cover colors and four layout styles. The new $19.79 price is for 20 pages and can be expanded from there—each page can include up to three photos with personal captions. Additional copies of the same MemoryBook can also be purchased for a 25% discount.

With images uploaded to Snapfish, customers can also take advantage of Snapfish’s online photo gift superstore, which allows people to choose from and design dozens of unique and everyday products, perfect for the holidays or any other special occasion throughout the year.

With prices ranging from just pennies up to $24.99, Snapfish’s holiday photo gift selection now includes:

— Aprons                 — Pet food bowls
— Baby bibs               — Photo books
— Baby onesies             — Photo cards
— Baseballs               — Placemats
— Bordered prints           — Playing cards
— Boxer shorts             — Postcards
— Calendars               — Posters
— Candy tins               — Puzzles
— Coaster sets             — Puzzles with gift tin
— Cutting boards           — Round ornaments
— Dog collars             — Scarves
— Dog leashes             — Serving trays
— FlipBooks               — Snowflake ornaments
— Greeting cards           — Softballs
— Frosted steins           — Stickers
— Golf towels             — Sweatshirts
— MemoryBooks             — T-shirts
— Mousepads               — Teddy bears with sweatshirt
— Mugs                   — Tote bags
— Neckties               — Trivets
— Notebooks               — Wall clocks
— Notepads

If the above list didn’t already guarantee the most unique and unforgettable gifts under $25, customers can also top off their holiday gifts with their favorite photo on stickers that serve as gift tags. No more buying gift tags and taping them onto packages. Create stickers with a favorite photo, select holiday designs, and simply add “To:” and “From:” and they are ready to affix to special holiday gifts. One sheet of 20 is only $4.99.

In addition to Snapfish’s free, unlimited photo sharing and online storage, users can print holiday photos from their digital cameras or camera phones on high-quality Kodak paper for the everyday low price of just 19 cents—less than half the cost of home printing. The price drops to 15 cents with a prepaid package.

About Snapfish
Snapfish is the leading online photo service, with over 10 million members and more than 600 million photos online. Snapfish enables digital camera and camera phone owners to upload, share, print and store their most important photo memories at the lowest prices—online or off. Digital camera and camera phone users upload photos into a password-protected online album they can use to edit, share and store their photos for free, in addition to ordering film-quality prints on Kodak paper for just 19 cents everyday, or as low as 15 cents with their prepaid plans. Customers sending film to Snapfish get a full set of prints on Kodak paper, plus online sharing and storage, for just $2.99 per roll. Snapfish also received the 2003 Rising Star Webby Award as the site demonstrating the fastest growth on the Internet, as measured by Nielsen//NetRatings. Additional information is available at www.snapfish.com.