Snapfish UK Press Release 22/11/04

Snapfish UK Launches Premier Online Digital Photo Service and Offers Industry’s Best Value

—With Deep Local Market Experience, Leading U.S. Online Photo Service Opens UK Operations and Launches www.snapfish.co.uk—

London,- November 22, 2004 - Snapfish, the leading online photo service in the U.S., today announced the opening of UK based operations and the launch of Snapfish UK (www.snapfish.co.uk). Offering United Kingdom customers the same unsurpassed digital photo services that over 10 million Americans already enjoy, Snapfish UK opens with the market’s best value, 4"x6” prints just 15p everyday and as low as 12p with a pre-paid plan.

Snapfish already powers the online photo service for Truprint, the leading mail-order film brand in the UK. According to data from independent monitoring group Hitwise, Truprint quickly became a top-3 online service within just weeks of its launch. With a wealth of experience in the UK and understanding of the marketplace, Snapfish now offers local users the quality, pricing and breadth of services that has become the gold standard in the industry.

“We are excited to begin providing British consumers the highest quality, lowest cost online photo services. Snapfish UK is a decidedly UK based operation that is dedicated to fulfilling the needs of local consumers, not simply syndicating an American idea,” said Helen Vaid, Managing Director, Snapfish UK. “According to CAP Ventures, in Western Europe there were only
8 million digital cameras in 2002. In 2005 that number is expected to balloon to over 22 million. We are looking forward to playing a big roll in helping that growing group share their precious memories.”

Snapfish UK Products and Services Include:
? Free unlimited online image posting, storage and sharing for digital camera photos
? Free mobile services, that include unlimited online image posting, storage and sharing for camera phone photos
? Camera phone users can also share and store photos for free by emailing photos from their phone to [email protected]
? Free broad selection of photo editing tools
? Professional film-quality digital camera prints, on Kodak paper
- Standard prints (4x6, 5x7, 8x10, wallet)
- Poster prints (15x10, 18x20, 30x20)
- Prepaid prints available for 4x6 prints (100/250/400 print bundles) and 5x7 prints (50/100/200 print bundles)
? Wide selection of distinctive Photogifts
- Personalised Photo mugs
- Photo mouse mats
- Assorted Photo T-shirts and sweatshirts
- Photo drink coasters
- Photo table placemats
? Photo greeting cards (4x8)
? Hi-resolution downloads

Just in time for the holidays, Snapfish UK is opening with photo greeting cards for as low as 22p each, as well as a broad selection of photo gifts for any recipient.

About Snapfish and Snapfish UK
Snapfish is the leading online photo service, with over 10 million members and more than 600 million photos online. Snapfish enables digital camera and camera phone owners to upload, share, print and store their most important photo memories at the lowest prices - online or off. Digital camera and camera phone users upload photos into a password-protected online album
they can use to edit, share and store their photos for free, in addition to ordering film-quality prints, on Kodak paper, for just 15p everyday, or as low as 12p with their prepaid plans.

Snapfish also received the 2003 Rising Star Webby Award as the site demonstrating the fastest growth on the Internet, as measured by Nielsen//NetRatings. For additional information contact Helen Vaid at +44 (0) 7980 715417or [email protected], or simply visit
www.snapfish.co.uk.