SoftColor Press Release

SoftColor photo sledgehammer hammers colors of digital photos to the right century

SoftColor photo sledgehammer is a tool for oneclick automatic color correction to digital photos. Sledgehammer utilizes power of illumination spectrum which helps you to make professional photo tuning extremely easy and fast. When you use photo sledgehammer do not need 1000 pages manuals or books. Just open the photo and it will be professionally corrected! SoftColor Oy Ltd has introduced an internationally unique real-time color correction method, which in digital photography utilises the opportunities provided by modern optics and color research.

The basis of the innovation is to merge an exact illumination information, i.e. information about the spectral distribution, with traditional error correction. The result is a technology which exactly, observes the surrounding illumination from digital photo and corrects automatically colors of a photo taken with a mobile camera phone or digital camera to the level that can be reached with a high-quality SLR digital camera.

Softcolor’s technology is awarded Innofinland prize 2005 by President of Finland.

Photo sledgehammer’s ”try before buy”-version and full version are avaible for downloading from www.softcolor.fi.

SoftColor’s color correction for mobile devices will be availble during Q1 2006.

Special features of photo sledgehammer:
- Single click operation
- Removes color cast, backlight problems, improve low light or overexposed photos
- You can play with different types of lighting, photosslegdehammer can change lighting of images in natural way
System requirements:
Microsoft Windows(R) XP, 2000, ME, 98
Pentium II 400 Mhz, 256 Mb memory

www.softcolor.fi