Sony Europe Press Release

Paris, 10 July, 2006 Sony Europe’s Recording Media & Energy (RME) division today announced the launch of the new 4GB Memory Stick PRO Duo. Sony Memory Stick media are available in capacities ranging from 128MB to 4GB depending on their format (Memory Stick, Memory Stick PRO, Memory Stick PRO High Speed and Memory Stick Micro) and are easily identifiable through a revitalised Sony packaging design, incorporating colour coding for easy identification of the different format line-ups as well as the different capacity. In addition, all Memory Stick Duo and PRO Duo media now come complete with a standard size Memory Stick adaptor to enable use with standard size Memory Stick compatible devices - as well as the Duo size compatible products.

The increased storage capacity of the 4GB Memory Stick PRO Duo media enables the users to hold large amounts of multimedia data including digital photos, music files, videos and games as well as increasingly popular podcasts and video blogs. Users will be able to store up to 1000 MP3 songs, 3000 digital photos in 5 megapixel resolution or more than 9 hours of MPEG-4 video* on a 4GB Memory Stick, making it ideal for mobile entertainment – especially given the increasing number of available data hungry applications.

At one-third the size and half the weight of the standard-size Memory Stick cards, the Memory Stick Duo, PRO Duo and PRO Duo High Speed currently represent the most versatile format in the Memory Stick range. Many recently launched products such as digital still cameras and camcorders, mobile phones, notebook computers and the Sony PSP™, feature a Memory Stick PRO Duo slot as standard. All Memory Stick PRO Duo media offer a minimum write speed of 15Mb/s, providing fast performance for activities such as video recording and multi-shooting, which use demanding digital imaging applications and require fast transfer of large files.

The new Memory Stick PRO Duos are robust and capable of operating in extreme working conditions, making them suitable for use in both hot and low temperatures and come complete with a 5 year warranty providing peace of mind for its customers. In addition, a free to download file rescue software enables the quick recovery of deleted photographs and other files which have been lost or deleted.

The new Memory Stick Duo line-up with the new packaging design and inclusive adaptor will be introduced in Summer 2006. The 4GB Memory Stick PRO Duo media will be available from summer 2006 and will cost approximately €170.

* Approximations are based on 128kbps MP3 music files with an average length of 4 minutes, 5 megapixel pictures recorded in “Standard” quality with a Sony Cybershot™ camera or MPEG-4 video recorded at 768kbps using “Image Converter 2” or “Image Converter 2 Plus software” to view on a Sony PSP™.