On 24-25th September, Sony UK will be hosting a unique event called “Sony Alpha Live” at its headquarters in Weybridge. This will be the first opportunity for UK photographers to try out the new Alpha range of digital SLT cameras and NEX compact system cameras in person. Paul Genge Technical Field Sales Manager for Sony UK commented on the experience: “We wanted to open up a unique experience to the fans of our product. We feel that we have pushed the boundaries of what is possible with Compact System Cameras and SLT models with the new Alpha range and we cannot wait to see the public’s reaction.” The cost of attendance is £150, including transfer from the local train station, participation in up to three training workshop sessions, a chance to explore the entire Alpha range, a Sony Live goodie bag, a choice of lunch and refreshments throughout the day and sensor cleaning for your camera. For more information and to book your place visit the website below.

Website: Sony Alpha Live

Sony Press Release

On the 24th and 25th September the doors of Sony HQ will be flung open to the camera community for the first time, allowing consumers the opportunity an exclusive look at the not-yet-available Sony a range and a unique insight from some of the world’s top photographers. A fine balance of live action photography demonstrations and technical seminars, a LIVE is every photography enthusiast’s ideal experience.

World renowned fashion, wildlife, sports, and advertising photographers will combine with the Sony a team to provide unique insight into creative photography and the new range of a cameras. This will be the very first opportunity for consumers to get their hands on the Sony a77, a65, NEX-5N and NEX-7 cameras.

Paul Genge Technical Field Sales Manager for Sony UK commented on the experience: “We wanted to open up a unique experience to the fans of our product. We feel that we have pushed the boundaries of what is possible with Compact System Cameras and SLT models with the new a range and we cannot wait to see the public’s reaction. The level of talent and experience in the industry that we will have speaking at a LIVE cannot be surpassed and some of the live action subjects we have lined up for attendees to shoot is truly breathtaking”.

Included in the day:

-    A choice of up to 3 training workshop sessions (outlined below)

-    A chance to explore the entire Alpha range and get hands-on advice from Sony’s Digital Imaging specialists in the ‘Live explore zone’

-    Choice of Lunch and refreshments throughout the day

-    Free sensor cleaning (1 camera per person attending)

-    Transfer from local train station

-    A Live goodie bag

Full details can be found at http://www.sony-alpha-live.co.uk/

Sessions available at a Live:

Beauty Portraiture
Live Demo
Michael Wayne Plant
www.mwplant.com

Michael Wayne Plant fashion photography has appeared in Esquire, Depeche Mode, Spoon, Cosmopolitan, Elle, Dazed & Confused, Tatler, Esquire, Io Donna, Madame Figaro. The ethos behind his work is to create images that engage with our reality, however at the same time give us a little space to dream. This is what he thinks makes a great fashion image.

Celebrity Portraiture
Live Demo
Kevin Abosch
www.kevinabosch.com

With over 500 magazine covers to his credit and work hanging in museums in North America and Europe, Kevin Abosch, artist/anthropologist is both one of the world’s most sought after portrait photographers and respected conceptual visual artists. Italian Vogue magazine has written that “Abosch knows the true face of a star”, which is to say that the artist reveals an honesty beneath the masks, beyond the persona.

Macro Flowers
Live Demo
Celia Henderson
www.celiahenderson.co.uk

Specialises in close-up and macro photography to capture images for greetings card market and wall art, printing to aluminium, fine art prints, canvas and acrylics. Celia’s photography focuses on symmetry, colour, shape and pattern found in the natural world - flowers, fauna and household objects.

The System
Classroom
Paul Genge
Sony’s Photography Community

Technical Field Sales Manager for Sony UK, worked with the system since 2005, and Minolta Dynax system since 1998. A passionate photographer, who practices with all genres of photography, and increasingly video. Paul aims to help you get an in depth understanding of the new 77 model, its new additional modes and features, together with the wider system from Sony

Yachting
Classroom
Mike Jones
www.waterlinemedia.com

Mike Jones is regarded as a top yachting and marine photographer, his personal passion for sailing and the sea flows into his work. He travels all over the world to shoot luxury yachts, powerboats and high profile regattas. Mike is regularly commissioned for shoots from helicopters, fast boats and even underwater.

Wildlife
Classroom
Gustav Kiburg
www.gkiburg.nl

As a wildlife photographer from the Netherlands, Gustav Kiburg likes to photograph all of nature’s most mesmerizing fauna. Though best known for his pictures of the rare kingfisher, Gustav’s other works are just as intriguing. With incredible patience, Gustav awaits his subjects for days on end in his hide-out, his trusty camera (55, 700 or 900) resting on a tripod ready to fire.

Video
Classroom
Benedict Campbell
www.benedict1.com

With 20 plus years experience in advertising as a photographer, filmmaker and digital artist, Benedict Campbell has produced images and films for many of the worlds leading brands. Renowned as a visual chameleon, Benedict will use every means available to create powerful imagery.

Wildlife
Live Demo
Dave Lawrence
www.wisemonkeys.com

Over the last five years I have travelled throughout the Okavango Delta and the Kalahari in Botswana and the jungles of India. I use my interest in colour, shape, texture and patterns to capture a different angle on wildlife photography to present not only the extraordinary, but also the commonplace in an original way.

Sports Action
Live Demo
Nick Webster
www.nickwebster.com

Nick Webster shoots action. If something moves fast, Nick is likely to have a lens trained on it. Working with major sporting teams, organisations and leading magazine titles, Nick uses equipment from Sony to capture sport in pictures filled with impact, but still manages to capture them in his own style.

Full details can be found at http://www.sony-alpha-live.co.uk/

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