Sony Press Release

SONY ELECTRONICS’ IMAGESTATION.COM AND RITZ CAMERA CENTERS OFFER IN-STORE PHOTO PICK-UP SERVICE BEGINNING TODAY

Offers Convenience of One-Hour Pick-Up Option

SAN DIEGO, May 9, 2005- As part of an effort to offer consumers multiple avenues to print their digital images, Sony Electronics’ ImageStation® online has teamed up with Ritz Camera Centers to provide faster fulfillment of digital print orders.

Beginning today, consumers can upload their digital images from their home/personal computers to ImageStation.com. There, consumers can configure their print orders, pay online and pick up their photos at their local Ritz or Wolf Camera store in as little as one hour. A store locator allows customers to easily locate their nearby Ritz or Wolf Camera store.

“Ritz Camera Centers is known for bringing creative offerings to consumers online and this relationship provides ImageStation customers with an easy-to-use benefit,” said Bob Nell, vice president of network solutions for Sony Electronics eSolutions Company. “Whether customers want to take advantage of this quick pick-up option or order by mail, we are able to provide them with printing options.”

Rich Tranchida, vice president of Ritz Camera Centers, Inc. said, “We at Ritz are very excited about our partnership with Sony to introduce their ImageStation members to a new and simple method of obtaining digital prints. By logging onto ImageStation.com, customers can upload their digital images and pick up their prints from a local Ritz Camera store in just one hour.”

ImageStation customers who opt for the in-store service continue to benefit from the storage, sharing and additional ImageStation membership features they currently enjoy. There is no additional service charge or delivery fee for in-store pick-up, regardless of the number of prints ordered. The in-store service is for print orders only and prices, determined by Ritz/Wolf Camera, may vary.